Senior Market Insight & Strategy Lead — Flexible Work

The University of Salford; Greater Manchester; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

32 days leave + holidays

Flexible working

Wellbeing support

Rewarding career

Job summary

The University of Salford in Greater Manchester is seeking a Senior Market Insight Manager to lead the production and analysis of management information. This role supports evidence-based decision making across the university, informing recruitment and marketing activities.

You will interpret market intelligence to guide strategic direction, investigate course portfolios and marketing strategy, and provide trend analyses for short and long-term planning.

Qualifications

• Interpret market intelligence to inform the university's strategic direction.
• Coordinate research to guide marketing and student recruitment strategy.
• Analyse sector, population and labour market trends for recruitment projections.

Responsibilities

• Lead production and analysis of management information to support evidence-based decisions.
• Interpret and apply market insights to inform Directorate and university strategy.
• Initiate and manage primary and secondary market research as needed.
• Produce and analyse high-quality management information from diverse sources using PowerBI.

Skills

Market intelligence

Market research

Tools

PowerBI

Job description

The University of Salford in Greater Manchester is seeking a Senior Market Insight Manager to lead the production and analysis of management information. This role supports evidence-based decision making across the university, informing recruitment and marketing activities.

You will interpret market intelligence to guide strategic direction, investigate course portfolios and marketing strategy, and provide trend analyses for short and long-term planning.