Senior Manager of Partner Marketing (EMEA)

AuditBoard; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Health plan

Generous PTO

Retirement plan

Parental leave

Professional development

Wellness stipend

Headspace access

Job summary

Optro is seeking a Senior Manager, EMEA Partner Marketing to build and own a programmatic partner marketing function across the EMEA region, accelerating international expansion through partners.

You will drive full-cycle partner marketing with advisory firms, solution providers, hyperscalers and technology partners, delivering growth in pipeline and bookings while coordinating with Alliances, Regional Marketing and Sales teams.

Qualifications

• 10+ years in Partner Marketing, Product Marketing, Field Marketing, Demand Generation, GRC, or B2B SaaS.
• Experience in high-growth B2B SaaS environments, leadership level IC capability preferred.
• Expert in MDF management, workflows and reporting.

Responsibilities

• Own the annual and quarterly EMEA partner marketing strategy.
• Lead a programmatic, growth-oriented partner marketing function across EMEA.
• Collaborate with Alliances, Regional Marketing and Regional Sales to align go-to-market plans.
• Drive partner demand generation campaigns that deliver measurable pipeline and revenue.
• Manage partner assets, activations, events and enablement programs across sub-regions.

Skills

Partner marketing leadership

Demand generation

Strategy execution

Executive communication

Campaign design

Tools

GRC

Job description

• Optro is seeking a marketer leader for the Senior Manager, EMEA Partner Marketing position
• This is a newly created, highly strategic role with cross-company visibility
• You will own building a programmatic, growth-oriented partner marketing function across the EMEA region that drives further acceleration of Optro’s international expansion with and through partners
• You will be responsible for full-cycle partner marketing for Optro’s expanding EMEA ecosystem, including with advisory firms, solution providers, hyperscalers and technology partners, increasing strategic partner engagement and measurable pipeline and bookings growth
• In close collaboration with the Alliances, Regional Marketing and Regional Sales teams, you will execute on tightly coordinated regional growth plans and to-, through- and with-partner marketing activities including EMEA partner marketing enablement, partner activations, localized partner asset and campaign creation, and partner field event management
• The role reports to the Director of Partner Marketing
• If you enjoy being a hands-on, “strategy-through-execution” partner marketer, are skilled at generating demand with different partner types and across different EMEA sub-regions, thrive in fast-paced environments and would enjoy a high-profile leadership opportunity where you can directly make a significant impact on business acceleration through partner-led growth, then this role is for you
• Design the annual and quarterly marketing strategy with EMEA partner accounts, that supports the regional partner business strategy, ensuring a regular cadence of new solutions, next-level services, customer wins and other marketing moments for thought leadership, awareness and demand generation
• Own the overarching EMEA regional partner marketing plan, and plans with managed partner accounts, as well as measurement and reporting. Proactively develop optimizations as needed
• Partner with regional marketing and direct sales teams to ensure the regional partner marketing plan complements and integrates with regional go-to-market plans
• Leverage your deep understanding of various partner demand levers, to execute a range of marketing tactics that contribute significantly to pipeline and revenue goals as set in the partnership business plan
• Increase engagement and preference for Optro with EMEA alliances, value-added resellers, solution providers, and other ecosystem partners via activation campaigns and marketing enablement programs
• As the Optro EMEA Partner Marketing leader, educate and evangelise internally to Optro and to the partner company on requirements and support needed to hit EMEA sourced pipeline and revenue targets
• Own regional partnership narrative development, including for joint value propositions, joint solutions, and use cases, with tailored messaging frameworks for partner sellers, Optro sellers, and partner customer personas
• Serve as the strategic business partner for EMEA Alliances Managers ensuring ongoing alignment with Sales objectives
• Collaborate with Marketing Operations, Partner Operations, and other colleagues on campaign tracking and measurement
• Participate in joint sales and marketing pipeline reviews with partner accounts, to identify early potential issues and suggest mitigations to keep pipeline attainment on pace

Benefits

• Health and wellness benefits: High quality health plans and access to hormonal and family-building support.
• Time away from work: Generous paid time off including vacation, holidays, sick time, bereavement, and more.
• Financial benefits: Beyond a competitive salary, plans are provided to assist in your financial future including retirement and pension plans as well as life and disability insurance.
• Parental leave: Parents are eligible for time off to care for their newborn, adopted child, or foster child. Parental leave benefits and pay vary by location.
• Professional development: Continuously grow through development workshops, mentoring programs, and more.
• Community impact: We partner with communities to provide services in addition to sponsoring our own events.
• Live your best life: Invest in yourself, on us. Our monthly wellness stipend is designed to support your life beyond the screen, giving you the flexibility to fuel your passions and your well-being.
• Mental health: Access to Headspace’s well known meditation support plus coaching and therapy, for you and additional loved ones.

Compelling presenter, able to lead discussions and drive to results with partner and internal senior executives10+ years of experience in Partner Marketing, Product Marketing, Field Marketing, Demand Generation, GRC, or B2B SaaSExperience working in high-growth B2B SaaS environments, ideally in a leadership-level IC capacityExperience in GRC/Audit GTM roles is a plusExpert in MDF management, including workflows and reportingImpressive portfolio of a range of high-impact content that you’ve created, both partner- and customer-facing on a range of technologiesStrong multi-tasker, managing multiple concurrent workstreams while ensuring strong alignment with internal and partner stakeholdersSignificant hands-on experience managing with- and through-partner demand generation campaigns with various partner types, such as advisory firms, consulting integrators, value-added resellers, distributors, and technology partnersHigh degree of ownership, accountability, and autonomy in executing complex, deadline-driven projectsProven track record designing and executive a range of campaigns (webinars, in-person events, digital campaigns, ABM, etc) that deliverable measurable pipeline and revenueUnderstanding of partner portals and how marketers can best leverage portals to grow partner-sourced demand at scaleExceptional storytelling and communication skills, comfortable digging into technology and product details in order to craft compelling narratives for a range of buyers, including C-suite and technical decision makers