Senior Events Manager

Cloudflare; United Kingdom; On-site; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Stock options

Generous vacation policy

Paid parental leave

Comprehensive health benefits

Commuter program

Wellbeing programs

Job summary

Cloudflare, Inc. in the United Kingdom seeks a Senior Events Manager to own Cloudflare’s events across sponsored shows and events hosted directly.

You will set strategy for appearances at major stages across security, infrastructure, and developer tech, and manage end-to-end programs from concept to execution. The role blends hosted and sponsored events, aligning marketing with the field to drive pipeline and revenue.

Qualifications

• 7+ years in event marketing, owning hosted and sponsored events end-to-end.
• Experience in B2B security, infrastructure, cloud, or developer marketing.
• Strong cross-functional leadership and budget management.

Responsibilities

• Own end-to-end event strategy for Cloudflare’s Tier 1 Americas portfolio.
• Lead hosted events end-to-end: concept, content, production, registration, run-of-show, follow-up.
• Drive sponsored presence: booth strategy, speaker strategy, sponsorships, activations.
• Activate the sales field: pre-event planning, target account mapping, post-event follow-up.

Skills

Event strategy

B2B marketing

Vendor management

Cross-functional leadership

Budget management

Sales enablement

Education

BA/BS in Marketing or related field

Tools

Cvent

Bizzabo

Salesforce

Job description

• The Americas Marketing Programs & Platforms team is seeking a Senior Events Manager to own Cloudflare’s events across both the shows we sponsor and the events we host
• You’ll set the strategy for how Cloudflare shows up at the biggest stages in security, infrastructure, and developer technology, and you’ll own complex, multifaceted Cloudflare-hosted event programs end to end: concept, content, production, and execution
• This is not a logistics-only role, and it’s not one flavor of event
• Because our calendar is seasonal and fast-moving, you’ll move fluidly between sponsoring another organization’s event (our booth, speaking sessions, sponsorships, and activations) and hosting a full event ourselves
• Equally important, you’ll be the connective tissue between marketing and the field: making sure the sales organization knows where we’ll be, why it matters, and exactly how to turn our presence into real conversations, pipeline, and revenue
• And like everyone at Cloudflare, you’ll approach the work as a builder, treating AI as a partner to automate the manual, ship faster, and make every event smarter than the last
• Own Event Strategy & Portfolio:
• Own the end-to-end strategy, planning, and execution for Cloudflare’s Tier 1 event portfolio across the Americas, spanning both events we sponsor (booth, speaking, sponsorships, activations) and events we host outright
• Build and manage the annual event portfolio, prioritization framework, and budget, making deliberate trade-offs between hosted and sponsored investments, and deciding where we show up and how big we go
• Define objectives for every event (brand, demand, pipeline, or customer expansion) and align cross-functional teams around them before work begins
• Lead Hosted Events End-to-End:
• Own the full strategy and execution of complex, multifaceted Cloudflare-hosted event programs (conferences, summits, executive forums, workshops, and roadshows), from concept and agenda design through production, registration, run-of-show, and post-event follow-up
• Design the attendee experience across every facet: content and speaker programming, venue and floor plan, production/AV and streaming, registration and communications, and on-site operations
• Build the cross-functional team and run-of-show for each event, managing agencies, vendors, speakers, and internal stakeholders to deliver a polished, on-brand experience
• Own the hosted-event budget, timeline, and risk plan end to end, holding a high quality bar while shipping on schedule
• Drive Sponsored Presence, Experience & Thought Leadership:
• Lead booth strategy and experience design on the expo floor: creative concept, floor plan, demos, staffing, swag, and lead capture — creating a presence that stands out in a crowded hall
• Drive our thought leadership motion: speaker submissions, session strategy, keynote/theater content, executive briefings, and customer story placement
• Negotiate and manage sponsorships and branding opportunities, and design activations and on-site moments that break through and earn attention
• Activate the Sales Field:
• Build and run the field activation motion for every Tier 1 show and hosted event: pre-event briefings, target account mapping, meeting-booking playbooks, staffing plans, and post-event follow-up cadence
• Equip AEs, SDRs, SEs, and CSMs to make the most of our presence: pre-event outreach templates, at-show playbooks, demo scripts, and a meeting concierge for high-value accounts
• For hosted events, drive the right registrations and attendance against target accounts and pipeline goals, partnering with field marketing and Sales to turn invitations into engaged attendees
• Partner with Sales Operations and Marketing Operations to ensure lead capture, routing, and attribution are airtight, so every conversation is tracked and followed up
• Prove Impact, Optimize & Build:
• Define and report on the KPIs that matter for each event: pipeline influenced, meetings booked, leads captured, registration and attendance, brand/sentiment lift, and speaker slots earned. Then turn the numbers into a clear ROI story for leadership
• Own vendor and agency relationships, production partners, and cross-functional contributors; manage timelines, contracts, and budget to the dollar across multiple simultaneous events
• Approach the work with an AI-native, builder’s mindset: build lightweight tools and automations (using OpenCode, Claude, Gemini, or similar) to streamline event operations, lead processing, enablement, and reporting, and share what you build with the team
• Run retrospectives after every major show and event and turn learnings into a better, more automated playbook for the next one

Benefits

• Competitive pay: We offer a competitive total rewards package, where every employee is an owner of our stock.
• Take-what-you-need vacation: We encourage employees to find a comfortable work-life balance by taking as many days off as they need while still being able to perform their jobs satisfactorily. (We really mean it!)
• Paid maternity & paternity leave: Our global parental leave policy allows up to sixteen paid weeks of bonding leave time for all qualifying new parents.
• Employee benefits: We offer a comprehensive benefits package including healthcare, life insurance, short- and long-term disability, pension plans in accordance with the market practice in our locations.
• Commuter program: We are flexible about where we work and value connecting at the office. Our commuter benefits program is in place to support team members’ commute to work via public transportation without the extra cost burden.
• Wellbeing: Global offerings that provide mental health, childcare and family forming support to our employees across our offices.

Agility and comfort shifting between hosted and sponsored programs as the calendar demandsExperience working with AI tools (OpenCode, Claude, Gemini, or similar) to build solutions, automate workflows, and solve problems, not just consume outputsNatural curiosity about people, products, processes, and technologies, with the ability to ask insightful questions and uncover what actually drives resultsProven track record leading complex, high-budget event programs ($1M+ annual budgets), including producing hosted events (venue, content, production, registration) and running sponsorships, booth builds, and executive programming at third-party conferencesData-driven mindset: comfortable working with Salesforce, marketing automation, and lead routing/attribution to prove impactBias for action and willingness to experiment with new approaches, tactics, and channelsExceptional organizational skills and the ability to run multiple events simultaneously with competing timelines, budgets, and stakeholders, without dropping the ballSharp budget management, vendor negotiation, and agency management skillsStrong sales-enablement instinct: demonstrated ability to activate field teams, drive pre-event pipeline, and tie events to tangible, attributable revenueExperience managing agencies and developing interns or junior marketers7+ years in event marketing, experiential marketing, or field marketing, with deep experience owning both hosted and sponsored events end-to-endExceptional cross-functional leadership: comfortable aligning product, sales, brand, PR, and executive stakeholders and managing upExperience in B2B security, infrastructure, cloud, or developer-facing marketingFamiliarity with events like RSA Conference, Black Hat, AWS re:Invent, Gartner summits, and similar Tier 1 showsExperience producing both in-person and hybrid/virtual events, including broadcast/streaming production