Senior Manager for Website Strategy and Capability

Nationwide; Swindon; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

30 days holiday, pro rata

Private medical insurance

Pension

Annual performance-related bonus

Training and development

Salary sacrifice scheme

Life assurance

Wellhub

Volunteer days

Job summary

Nationwide is seeking a Senior Manager for Website Strategy and Capability to define the future direction of our digital estate and the capabilities that support it. You will lead strategy, roadmaps and the evolution of our website platforms, ensuring customer focus, commercial effectiveness and scalability.

You’ll build a high‑performing multidisciplinary team, partner with senior stakeholders, and drive SEO, personalization and engineering integration to deliver measurable business outcomes.

Qualifications

• Significant experience defining and delivering digital strategies within a large organisation.
• Proven leadership building high‑performing multidisciplinary teams.
• Strong understanding of digital ecosystems including website platforms, SEO, personalization.
• Experience developing strategic roadmaps and securing investment for transformation.
• Track record delivering measurable customer, commercial and operational outcomes via digital channels.
• Strong stakeholder management and influencing skills across senior leadership.
• Analytical, customer-focused and commercially minded, using data and trends to inform decisions.

Responsibilities

• Define and lead the Websites Strategy and Capability Roadmap.
• Oversee evolution of website platforms, engineering and integration capabilities.
• Drive improvements in customer experience and digital performance through SEO, GEO, personalisation and experimentation.
• Build and lead a high‑performance, multidisciplinary team.
• Influence strategic priorities with senior stakeholders and ensure investments deliver measurable benefits.

Skills

Digital strategy

Leadership

Stakeholder management

SEO

Personalisation

Data-driven

Commercial acumen

Job description

Senior Manager for Website Strategy and Capability

• Swindon, United Kingdom
• London, United Kingdom

We’re looking for an experienced and strategic Senior Manager, Strategy & Capability to join the Websites team, where you'll define the future direction of Nationwide's digital estate and the capabilities that support it. You'll lead the strategy, roadmap and evolution of our website platforms, ensuring they remain customer-focused, commercially effective and capable of meeting the evolving needs of both our customers and the business.

The Websites team is responsible for delivering exceptional digital experiences across the Nationwide website, app and Internet Bank product pages. Our purpose is simple: to ensure customers enjoy a seamless experience every time they interact with us online.

As the Senior Manager, Strategy & Capability, you'll play a pivotal role in shaping the future of Nationwide's digital estate. Reporting to the Head of Websites, you'll define the strategic direction, capability roadmap and technical evolution of our website platforms, ensuring they continue to deliver outstanding customer experiences while supporting wider business objectives.

You'll lead a diverse portfolio spanning website strategy, SEO (Search Engine Optimisation), personalisation, campaign enablement, platform capabilities, engineering and Virgin Money integration activity, bringing these areas together to create a cohesive, customer‑focused digital experience. Working closely with senior stakeholders across the organisation, you'll identify future opportunities, set strategic priorities and ensure our digital channels remain commercially effective, scalable and ready for the future.

A key aspect of the role will be building and leading a high‑performance multidisciplinary team, developing capability across specialist disciplines and creating an environment where innovation, collaboration and continuous improvement can flourish.

This is a highly strategic leadership opportunity for someone who combines customer focus, technical expertise and commercial acumen, and who is passionate about using digital capabilities to drive growth, enhance customer outcomes and shape the future of Nationwide's online experience.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job, you'll spend at least two days per week, or if part‑time, you'll spend 40% of your working time, based at our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works.

Whilst these locations are where we are primarily looking to fill the role, if you’re an internal applicant based in a different location, we would welcome your application and, if successful, your hiring manager will provide further details on how this could work for this specific role.

Nationwide is committed to the redeployment of our employees impacted by change, as such applications for redeployment candidates will be prioritised in this recruitment process.

If you’re a colleague on long‑term absence (for example, on parental leave) or a temporary worker, please use your personal email address to submit an application.

Uncompromisingly Customer, whatever our role

The extras you'll get

There are all sorts of employee benefits available at Nationwide, including:

• 30 days holiday, pro rata
• Private medical insurance
• A highly competitive pension to help you build a strong foundation for retirement
• Access to an annual performance‑related bonus
• Training and development to help you progress your career
• A great selection of additional benefits through our salary sacrifice scheme
• Life assurance to provide peace of mind for you and your loved ones in the event of your death
• Wellhub – access to a range of free and paid options for health and wellness
• Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard‑setter, we work for the good of customers, communities, and broader society.

We are purpose‑driven. Uncompromisingly customer. Unstoppably Nationwide.

The hiring manager for this role is Emma Smith, and the main recruitment contact is Sameena Rehman.

Interviews for this position are expected to take place from 11 th November. We will let you know the outcome of your application shortly after the closing date. If you are shortlisted, we will share further details with you about the interview process.

Please note that should you be successful in securing this role, the job title on our internal systems will be Marketing & Corporate Affairs Senior Manager.

Banking - but fairer, more rewarding, and for the good of society

What you’ll be doing

As the Senior Manager, Strategy & Capability, you'll define and lead the Websites Strategy and Capability Roadmap, ensuring our digital estate continues to evolve in line with customer needs, business priorities and emerging technologies. You'll set the long‑term direction for our website platforms and the capabilities that support them, translating strategic objectives into clear, measurable outcomes.

You’ll lead the evolution of our website platforms, engineering services and integration capabilities, ensuring the foundations are in place to deliver reliable, scalable and future‑ready digital experiences. This includes oversight of key areas such as platform development, engineering, campaign enablement and Virgin Money integration activity.

A core focus of the role will be driving improvements in customer experience and digital performance through capabilities such as SEO, GEO, personalisation and experimentation. Using data, market trends and customer insight, you'll identify opportunities to enhance customer journeys, increase engagement and support commercial objectives.

You’ll build, lead and develop a high‑performance multidisciplinary team, fostering a culture of collaboration, innovation and continuous improvement. You'll ensure the team has the skills, tools and expertise required to support the future direction of our digital estate.

Working closely with senior stakeholders across the organisation, you'll influence strategic priorities, secure alignment and ensure investments in capability deliver measurable customer, commercial and operational benefits. Through your leadership, you'll help ensure Nationwide's digital channels remain customer‑focused, commercially effective and well positioned for continued growth.

About you

We are looking for:

• Significant experience defining and delivering digital, website or customer experience strategies within a large, complex organisation
• Proven leadership experience in building and developing high‑performing multidisciplinary teams, strengthening capability and fostering a culture of continuous improvement
• Strong understanding of digital ecosystems, including website platforms, engineering, integrations, SEO, personalisation and customer experience optimisation
• Experience developing strategic roadmaps, shaping future capabilities and securing investment to support long‑term digital transformation and growth
• A track record of delivering measurable customer, commercial and operational outcomes through digital channels and large‑scale digital estates
• Strong stakeholder management and influencing skills, with the ability to build credibility and drive alignment across senior leadership teams and business functions
• An analytical, customer‑focused and commercially minded approach, using data, insight and market trends to inform decision‑making and deliver meaningful business outcomes

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel- We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these

Job Info

• Job Identification 5423
• Apply Before 11/02/2026, 11:55 PM
• Locations Nationwide House, Swindon, Wiltshire, SN38 1NW, GB 1 Threadneedle Street, London, Greater London, EC2R 8AY, GB