Senior Manager, Brand Marketing

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

This innovative firm is seeking a Senior Brand Marketing Manager to lead impactful marketing initiatives. With a focus on building strong relationships and executing brand strategies, you'll play a crucial role in enhancing customer engagement and market presence. You'll manage multi-channel campaigns, oversee brand perception, and work closely with cross-functional teams. Enjoy a competitive salary, equity package, and 25 days of holiday in a dynamic environment that values diversity and creativity. Join a team dedicated to disrupting the convenience retail market with cutting-edge technology.

Benefits

Private Health Insurance

25 days holiday per year

Extended sick pay

Maternity / paternity leave pay

Equity package

Qualifications

• 8+ years’ experience in B2C brand marketing.
• Strong leadership skills in directing and developing a team.

Responsibilities

• Drive creation of high-quality brand content for campaigns and marketing materials.
• Oversee brand perception tracking and consumer research.

Skills

B2C Brand Marketing

Audience Segmentation

Consumer Behaviour Insights

Multi-channel Campaign Management

Leadership Skills

Creative and Analytical Mindset

Job description

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Senior Manager, Brand Marketing
Vauxhall, London

Zapp has an exciting opportunity for a Senior Brand Marketing Manager to join our team! We believe in building strong relationships with external agencies and internal teams to deliver impactful marketing initiatives. This role involves developing and executing brand strategies that accelerate awareness, engagement, and growth at Zapp. You'll also have the opportunity to work directly with our Founder!

Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.

Here’s What You’d Be Doing

1. Driving the creation of high-quality brand content, working with in-house teams to produce compelling storytelling assets for campaigns, social media, and marketing materials.
2. Overseeing brand perception tracking, focus groups, and consumer research to gather insights that inform brand strategy and enhance customer experience.
3. Managing Brand Marketing Associate(s), supporting their development and execution of brand marketing strategies.
4. Overseeing multi-channel brand campaigns across ATL, BTL, digital, and social, ensuring a seamless and impactful brand experience for customers.
5. Coordinating Zapp company and VIP engagement events, ensuring they align with brand strategy.
6. Breaking down the brand marketing strategy to create clear objectives, including leading the planning and execution of campaigns.
7. Working closely with the CRM, Growth, and Commercial teams to ensure brand marketing efforts are aligned.
8. Identifying and launching new brand-building initiatives, including influencer partnerships, sponsorships, and experiential activations to enhance customer connection and loyalty.

What We’re Looking For

• 8+ years’ experience in B2C brand marketing
• Customer-focused approach, with an understanding of audience segmentation, consumer behaviour, and insights-driven marketing strategies.
• Able to shape and evolve a brand’s positioning, messaging, and visual identity to enhance customer engagement and market presence.
• Ownership & leadership mindset, demonstrating proactivity, strategic thinking, and the ability to work autonomously while collaborating effectively with cross-functional teams and external agencies.
• Proven experience in developing and executing multi-channel brand campaigns across ATL, BTL, digital, and social media.
• Strong leadership skills in directing, developing, and supporting a team.
• Strong creative and analytical mindset, balancing data-driven decision-making with innovative campaign execution to optimise brand awareness, engagement, and ROI.
• Competitive salary & equity package
• Enjoy 25 days holiday per year (plus all bank holidays)
• Private Health Insurance
• Extended sick pay and maternity / paternity leave pay

At Zapp, we embrace diversity and are committed to creating an inclusive and supportive work environment. We believe that a variety of backgrounds and perspectives strengthen our team and bring our product closer to the customer.

As an Equal Opportunity Employer, we make all employment decisions without regard to age, national origin, race, ethnicity, religion, creed, gender, sexual orientation, disability, veteran status, or any other characteristic protected by law.