Senior Manager, Brand Integrity

Retail Human Resources plc; Greater London; Hybrid; GBP 77,000 - 94,000; Full time

Benefits offered by this job

25 days annual leave

Private medical insurance

Enhanced family leave

Critical illness cover

Life assurance

Team events

Job summary

A senior brand integrity manager role in a global toy and consumer products company, based in central London with hybrid working. You will lead licensing partner relationships, guiding creative development from concept to approval, while balancing strategic direction with hands-on execution in a fast-paced environment.

You will bring a design degree and extensive experience in toys, licensing or consumer products, with a strong track record in brand standards, trend analysis and cross-functional

Qualifications

• Degree in design with significant toy/licensing/consumer products experience.
• Strong design and product development expertise.
• Excellent trend awareness and stakeholder management.

Responsibilities

• Lead creative relationships with licensing partners across Softlines or Hardlines.
• Ensure products, packaging and marketing assets align with brand standards.
• Review approvals, manage pre-production samples and contribute to category strategies.

Skills

Brand integrity

Licensing partnerships

Stakeholder management

Creative direction

Trend analysis

Education

Design degree

Tools

Adobe Creative Suite

Job description

A global leader in the toy and consumer products industry is looking for a senior brand integrity manager. This award-winning business creates innovative products inspired by some of the world's most recognisable entertainment and lifestyle brands. With a strong presence across EMEA and beyond, the company combines creativity, design excellence and commercial insight to deliver high-quality licensed consumer products across multiple categories. This role offers the opportunity to play a key creative role within a growing regional team supporting one of the world's most successful plush brands.

Working within the EMEA consumer products team, you will lead the creative relationship with licensing partners across either Softlines or Hardlines, ensuring all products, packaging and marketing assets align with brand standards and market trends. You'll provide creative direction throughout the product development process, review approvals, manage pre-production samples, contribute to category strategies and trend analysis, and collaborate closely with internal retail, marketing and business teams. The role is highly partner-facing and offers significant ownership, requiring someone who can balance strategic thinking with hands-on creative execution in a fast-paced environment.

To be successful, you'll have a degree in design and significant experience within the toy, licensing or consumer products industry, ideally with licensed brands. You'll possess strong design and product development expertise, experience managing creative approvals, excellent trend awareness and the ability to guide partners towards commercially successful creative solutions. Strong communication, presentation and stakeholder management skills are essential, along with the confidence to work independently within a lean, evolving team. While the role requires a minimum of five years' experience, candidates with around ten years' experience and the ability to operate at senior manager level are particularly of interest.

The role offers a salary of up to approximately £85,000, depending on experience, alongside a discretionary annual bonus. Benefits include 25 days' annual leave plus bank holidays, private medical insurance, enhanced family leave, critical illness cover, income protection, life assurance at four times salary, and regular team events and socials. Based in central London, the position offers hybrid working and excellent opportunities to shape the future of a growing EMEA creative function.

Reference: AW - JEJAWSBIM - 01