Senior Brand Integrity Lead, Licensing & Creative (EMEA)

Retail Human Resources plc; Greater London; Hybrid; GBP 77,000 - 94,000; Full time

Benefits offered by this job

25 days annual leave

Private medical insurance

Enhanced family leave

Critical illness cover

Life assurance

Team events

Job summary

A senior brand integrity manager role in a global toy and consumer products company, based in central London with hybrid working. You will lead licensing partner relationships, guiding creative development from concept to approval, while balancing strategic direction with hands-on execution in a fast-paced environment.

You will bring a design degree and extensive experience in toys, licensing or consumer products, with a strong track record in brand standards, trend analysis and cross-functional

Qualifications

• Degree in design with significant toy/licensing/consumer products experience.
• Strong design and product development expertise.
• Excellent trend awareness and stakeholder management.

Responsibilities

• Lead creative relationships with licensing partners across Softlines or Hardlines.
• Ensure products, packaging and marketing assets align with brand standards.
• Review approvals, manage pre-production samples and contribute to category strategies.

Skills

Brand integrity

Licensing partnerships

Stakeholder management

Creative direction

Trend analysis

Education

Design degree

Tools

Adobe Creative Suite

Job description

A senior brand integrity manager role in a global toy and consumer products company, based in central London with hybrid working. You will lead licensing partner relationships, guiding creative development from concept to approval, while balancing strategic direction with hands-on execution in a fast-paced environment.

You will bring a design degree and extensive experience in toys, licensing or consumer products, with a strong track record in brand standards, trend analysis and cross-functional