Sr Manager, Brand Integrity - Squishmallows

Jazwares, LLC; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Private medical insurance

Pension

Flexible schedule

WFH Fridays

Job summary

Jazwares is seeking a Senior Manager, Brand Integrity to protect, elevate, and expand the Squishmallows brand globally. You will lead creative direction, approve designs, and drive process improvements while guiding a team of direct reports toward brand excellence.

You’ll collaborate with licensees and internal partners to ensure quality, age-appropriate appeal, and timely delivery of assets, while shaping brand strategy across channels.

Qualifications

• Bachelor's degree in marketing, design, business, brand management or related field.
• 7+ years of experience in brand, marketing, licensing, or related field in consumer goods.
• 3+ years in a leadership role.
• Adobe Creative Suite expertise (Illustrator, Photoshop) required.
• Experience collaborating cross-functionally with external partners/licenses.

Responsibilities

• Act as primary creative contact for assigned licensees and guide brand direction.
• Translate trends into differentiated, brand-aligned strategies across channels.
• Ensure product differentiation by channel and support retail strategy.
• Review product designs, packaging, and marketing collateral for brand integrity.
• Lead cross-functional collaboration with retail, marketing, social, events, and business teams.
• Monitor approvals, manage deadlines, and ensure timely asset delivery.
• Curate brand-right creative mock-ups to inspire collections.
• Mentor and develop direct reports while delegating effectively.

Education

Bachelor's degree

Tools

Adobe Illustrator

Adobe Photoshop

Job description

As the Senior Manager, Brand Integrity, you’ll play a pivotal role in protecting, elevating, and expanding the magic of Squishmallows across the globe. Reporting directly to the VP, Brand Integrity, this dynamic role bridges the gap between creative excellence and sharp business acumen. You will collaborate closely with world‑class licensees and internal partners to ensure our signature quality, plush consistency, and demographic‑spanning charm shine through every consumer touchpoint. As the day‑to‑day champion for our partners, you’ll lead creative direction, streamline approvals, drive process improvements, and inspire a talented team of direct reports to keep our brand integrity as soft and secure as our plush.

What You Will Do

• Act as the primary creative contact for assigned licensees; lead regular meetings, share feedback, and provide direction that reflects brand standards and market trends.
• Translate trend insights and consumer data into differentiated, brand‑aligned creative strategies tailored to various customer age ranges and retail channels.
• Ensure product differentiation by channel and support the retail strategy through informed creative oversight.
• Strong graphic design skills to help our partners with creative solutions.
• Review and comment on product designs, packaging, and marketing collateral to ensure alignment with brand identity and age‑appropriate appeal.
• Review product and packaging submissions, articulate clear direction to ensure brand integrity is preserved.
• Collaborate cross‑functionally with retail, marketing, social, global events, and business teams to maintain alignment and elevate brand presence.
• Monitor product approval calendars, manage deadlines, and support on‑time delivery of assets and reviews.
• Meet licensee timelines and provide clear creative direction, working at a fast pace to achieve both.
• Curate creative that reflects a brand‑right elevated products (mock‑ups) to inspire licensees and influence product collections.
• Communicate regularly with our licensees and support brand business objectives to maximise presence in the category.
• Build strong relationships with partners internally and externally.
• Manage pre‑production and contractual samples.

Supervisor Responsibilities

• Manage and mentor direct reports, fostering professional growth and high creative standards.
• Delegate effectively across projects, providing constructive feedback and ensuring accountability.
• Promote a collaborative and inclusive team environment that values curiosity, ownership, and innovation.

What We Are Looking For

• Bachelor's degree in marketing, design, business, brand management or another related field is a plus.
• 7+ years of experience in brand, marketing, licensing (or another related field) in a consumer goods industry, ideally in a design‑focused or creative strategy role.
• 3+ years of experience in a leadership role.
• Adobe Creative Suite expertise (Illustrator, Photoshop) is a must.
• Experience collaborating cross‑functionally and leading creative conversations with external partners or licensees.
• Strong knowledge of branding principles.
• Skilled in managing multiple projects and priorities in a fast‑paced environment.
• Proven experience managing or mentoring junior team members, with the ability to delegate effectively, provide feedback, and support team development.
• Strong mass and specialty market design awareness; ability to interpret trends across multiple age groups and categories.
• Strong understanding of manufacturing constraints and product development cycles.
• Experience designing across multiple age groups and product categories.
• Excellent organisational, time‑management, and communication skills (both written and verbal).
• High attention to detail, adaptability, and ability to work independently or in a team setting.
• Proactive, collaborative, and solutions‑oriented.
• Passion for design, trend forecasting, and brand building.
• Strong presentation skills, comfortable presenting creative direction and brand decisions to internal stakeholders and external partners.
• Embodies the company values: humility, passion, and collaboration.
• Prior experience in the toy industry a plus.

This job description is intended to outline the primary duties and responsibilities of the role and is not an exhaustive list of all tasks that may be required. Duties, responsibilities, and activities may be varied, or new ones assigned, from time to time in line with business needs and the scope of the position.

What We Offer

The base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for the annual performance incentive may apply. Jazwares is a multi‑state employer, so the salary range may not apply to other states.

Our benefits package includes private medical insurance, death in service insurance, EAP, and pension.

Our work environment provides a flexible work schedule that includes a Monday through Thursday on‑site, with an optional WFH on Fridays.

Reasonable Accommodations

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

JAZWARES is an equal‑opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law. Jazwares is committed to providing reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.