Senior Lifecycle Architect - Product-Led Growth & AI

MMC; Greater London; Presencial; GBP 70.000 - 90.000; Jornada completa

Descripción de la vacante

Synthesia, a leading AI video platform, is seeking a Senior Lifecycle Manager to own and scale lifecycle programmes from signup to expansion. You will design journeys, automate experiences, and partner with Product, Product Marketing and Data teams to create a cohesive customer experience.

You will lead experiments, leverage product usage data and engagement signals to deliver personalised communications, while ensuring deliverability and quality across campaigns.

Formación

• 6+ years of experience in lifecycle, CRM or email marketing, ideally in B2B SaaS or product-led companies.
• Strong hands-on experience with HubSpot, including complex workflows, list building, segmentation and campaign execution.
• Proven experience building and optimising always-on automated programmes, including onboarding, nurture and re-engagement, alongside one-off campaigns.
• Experience owning lifecycle initiatives end to end, from briefing and journey design to implementation, QA, reporting and optimisation.

Responsabilidades

• Design, build and optimise lifecycle journeys from activation to expansion, retention and winback.
• Own end-to-end implementation of lifecycle programmes including segmentation, triggers, and QA.
• Develop and run experiments to improve lifecycle performance and convert learnings into improvements.
• Leverage product usage and engagement signals for personalised lifecycle experiences.
• Ensure campaign QA, deliverability and best practices for segmentation and frequency management.

Conocimientos

Lifecycle marketing

CRM data

Email campaigns

HubSpot workflows

Herramientas

HubSpot

Salesforce

SQL

Descripción del empleo

Synthesia, a leading AI video platform, is seeking a Senior Lifecycle Manager to own and scale lifecycle programmes from signup to expansion. You will design journeys, automate experiences, and partner with Product, Product Marketing and Data teams to create a cohesive customer experience.

You will lead experiments, leverage product usage data and engagement signals to deliver personalised communications, while ensuring deliverability and quality across campaigns.