Senior Lifecycle Architect – AI-Driven Growth

Sponsor Finder; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Synthesia, the world-leading AI video platform, is seeking a Senior Lifecycle Manager to own and scale lifecycle programs from signup to expansion. You will design product-led journeys, build automations, and collaborate with Product, Data, and Marketing to deliver cohesive customer experiences.

You’ll drive experiments, personalisation and deliverability strategies, while exploring AI-enabled improvements to efficiency and engagement across global markets.

Qualifications

• 6+ years in lifecycle, CRM or email marketing
• Hands-on HubSpot experience with complex workflows
• Experience owning lifecycle initiatives end to end
• Strong analytical skills using product, CRM and engagement data

Responsibilities

• Design, build and optimise lifecycle journeys from activation to expansion
• Own end-to-end lifecycle programmes: segmentation, triggers, workflow logic
• Develop and execute structured experiments to improve lifecycle performance
• Leverage product usage and signals for personalisation
• Own QA and testing, deliverability and sender reputation
• Explore AI to improve personalisation and workflow automation

Skills

Lifecycle marketing

Analytics

Customer journeys

Automation

Cross-functional collaboration

Ownership

Tools

HubSpot

Salesforce

SQL

Job description

Synthesia, the world-leading AI video platform, is seeking a Senior Lifecycle Manager to own and scale lifecycle programs from signup to expansion. You will design product-led journeys, build automations, and collaborate with Product, Data, and Marketing to deliver cohesive customer experiences.

You’ll drive experiments, personalisation and deliverability strategies, while exploring AI-enabled improvements to efficiency and engagement across global markets.