Senior Licensing Manager

Liverpool FC; Liverpool; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

25 days holiday

Pension scheme matching up to 5.5%

Life Assurance

Cycle to Work scheme

Discounts & cashback with retailers

Will Writing Service

Health & wellbeing support

Job summary

Liverpool FC is seeking a Senior Licensing Manager to drive global licensing strategy and secure high-value partnerships. You will lead new business development, manage key licensee relationships, and shape strategies across international markets to maximise the Club’s brand value and revenue streams.

You will build a strong pipeline, craft compelling commercial proposals, and collaborate with Legal, Finance, Product, Retail Marketing and Merchandising to ensure successful deal execution and

Qualifications

• Proven track record in licensing deals and managing strategic accounts.
• Experience negotiating high-value partnerships across international markets.
• Strong commercial acumen and ability to drive revenue growth.

Responsibilities

• Lead new licensing partnerships across global categories and markets.
• Build and manage a robust sales pipeline to hit revenue targets.
• Develop compelling proposals and category insights to win new business.

Skills

Negotiation

Presentation

Account management

Sales forecasting

P&L awareness

International licensing

Stakeholder management

Relationship building

Education

Degree in Business or related field

Experience in licensing or consumer products

Job description

We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Licensing Manager. You will play a pivotal role in growing one of the world's most iconic sports and entertainment brands. Leading new business acquisition across global licensing categories and markets, you will identify, negotiate and secure strategic licensing partnerships that expand the Club's international consumer products presence. You will help shape licensing strategy, drive commercial growth, and deliver complex partnership deals that maximise the value of Liverpool FC's brand and intellectual property. Success in this role requires strong commercial acumen, outstanding relationship management skills, and the ability to operate effectively across diverse international markets.

What will you be doing?

• Lead new business development efforts, securing high-value licensing partnerships across global categories and markets.
• Build and manage a robust sales pipeline, delivering against revenue and commercial growth targets.
• Develop compelling commercial proposals, category insights, and presentations to win new business.
• Represent Liverpool FC at industry events and trade shows, identifying opportunities, building networks, and staying ahead of market trends.
• Support the development and execution of the Club's global licensing strategy, identifying new categories, products, and regional growth opportunities.
• Provide market intelligence and commercial insights to inform strategic decision-making and maximise brand growth.
• Manage senior-level relationships with key licensees, driving account growth through renewals, upselling, cross-selling, and long-term planning.
• Conduct regular business reviews, ensuring partners meet agreed commercial objectives, KPIs, and growth plans.
• Collaborate with licensees to deliver innovative products and marketing initiatives that enhance the global fan experience.
• Work closely with senior stakeholders across Legal, Finance, Product Development, Retail Marketing, and Merchandising to ensure successful deal execution and commercial alignment.
• Present commercial opportunities and recommendations to senior leadership, influencing decision-making and protecting long-term revenue growth.
• Proactively identify risks and opportunities within partner portfolios and implement strategies to optimise performance.

Who are we looking for?

• Degree in Business, Marketing or related field, or equivalent professional experience.
• Significant, proven experience in licensing, commercial partnerships, or consumer products, with proven success closing high-value deals and managing strategic accounts.
• Proven track record of negotiating and closing significant licensing agreements.
• Experience managing strategic accounts in international licensing environments.
• Demonstrated success achieving or exceeding sales targets and KPIs in a commercial, target-driven role.
• Experience operating across global markets, adapting strategies to local consumer and retail dynamics.
• Experience within international licensing, sports, entertainment, or consumer brands.
• Understanding of global retail, category dynamics, and product development processes.

SKILLS & COMPETENCIES

• Exceptional negotiation and presentation skills with the ability to influence senior internal and external stakeholders.
• Strong commercial acumen with experience in revenue forecasting, sales pipeline management, and P&L awareness.
• Ability to manage multiple complex deals simultaneously while maintaining high attention to detail.
• Strong communication and relationship-building skills, comfortable navigating cross-functional environments.
• Ability to thrive in a fast-paced, growth-focused environment with strong ownership and accountability.
• Willingness to travel internationally and domestically to meet partners, attend events and close deals.

Benefits

• 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days).
• Contributory pension scheme matching up to 5.5%
• Life Assurance Cover
• Free financial guidance and mortgage advice
• Car salary sacrifice scheme for affordable driving
• Cycle to Work scheme to keep you active
• Purchase season ticket loans for easier commuting
• Exclusive shopping discounts & cashback with top retailers
• Will Writing Service for future planning
• Employee Assistance Programme for confidential support
• Medicash Health Cash Plan for everyday healthcare needs
• Volunteering opportunities to give back to the community
• Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts…and much more!

The club

This is a full-time permanent role working 35 hours per week. Your main base will be our London Office.

To reward your hard work and commitment we offer a competitive salary.

At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.

Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.

LFC Benefits.pdf