Senior Licensing Manager

Liverpool Football Club; Liverpool; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Contributory pension scheme

Life Assurance

Cycle to Work

Season ticket loans

Exclusive discounts & cashback

Will Writing Service

Employee Assistance Programme

Medicash Health Plan

Priority tickets

Job summary

Liverpool FC is seeking a Senior Licensing Manager to drive growth in global licensing partnerships across categories and markets. You will lead new business development, build a robust sales pipeline, and present compelling proposals to win strategic deals.

You will manage senior licensee relationships, travel internationally for meetings and trade shows, and shape the Club's licensing strategy to maximise brand value on a global stage. This role is based in London and requires regular travel.

Qualifications

• Experience in licensing, commercial partnerships, or consumer products.
• Proven success closing high-value deals and managing strategic accounts.
• Experience managing strategic accounts internationally.
• Track record of meeting sales targets and KPIs.

Responsibilities

• Lead new business development, securing high-value licensing partnerships globally.
• Build and manage a sales pipeline to hit revenue targets.
• Develop commercial proposals and presentations to win new business.
• Represent Liverpool FC at industry events and trade shows.
• Support global licensing strategy and identify growth opportunities.
• Provide market intelligence to inform strategic decisions.
• Manage senior-level relationships with licensees to drive growth.
• Conduct regular business reviews to ensure agreed objectives.

Skills

Negotiation

Presentation

Commercial acumen

Sales forecasting

P&L awareness

International travel

Education

Bachelor's degree in Business, Marketing or related field

Job description

About the role

We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Licensing Manager.

You will play a pivotal role in growing one of the world's most iconic sports and entertainment brands. Leading new business acquisition across global licensing categories and markets, you will identify, negotiate and secure strategic licensing partnerships that expand the Club's international consumer products presence.

You will help shape licensing strategy, drive commercial growth, and deliver complex partnership deals that maximise the value of Liverpool FC's brand and intellectual property. Success in this role requires strong commercial acumen, outstanding relationship management skills, and the ability to operate effectively across diverse international markets.

This role offers the opportunity to work on a global stage, with regular travel to Liverpool and international travel required for licensee meetings, trade shows, and key business development activities.

What will you be doing?

• Lead new business development efforts, securing high-value licensing partnerships across global categories and markets.
• Build and manage a robust sales pipeline, delivering against revenue and commercial growth targets.
• Develop compelling commercial proposals, category insights, and presentations to win new business.
• Represent Liverpool FC at industry events and trade shows, identifying opportunities, building networks, and staying ahead of market trends.
• Support the development and execution of the Club's global licensing strategy, identifying new categories, products, and regional growth opportunities.
• Provide market intelligence and commercial insights to inform strategic decision-making and maximise brand growth.
• Manage senior-level relationships with key licensees, driving account growth through renewals, upselling, cross-selling, and long-term planning.
• Conduct regular business reviews, ensuring partners meet agreed commercial objectives, KPIs, and growth plans.
• Collaborate with licensees to deliver innovative products and marketing initiatives that enhance the global fan experience.
• Work closely with senior stakeholders across Legal, Finance, Product Development, Retail Marketing, and Merchandising to ensure successful deal execution and commercial alignment.
• Present commercial opportunities and recommendations to senior leadership, influencing decision-making and protecting long-term revenue growth.
• Proactively identify risks and opportunities within partner portfolios and implement strategies to optimise performance.

Who are we looking for?

• Degree in Business, Marketing or related field, or equivalent professional experience.
• Significate, proven experience in licensing, commercial partnerships, or consumer products, with proven success closing high-value deals and managing strategic accounts.
• Proven track record of negotiating and closing significant licensing agreements.
• Experience managing strategic accounts in international licensing environments.
• Demonstrated success achieving or exceeding sales targets and KPIs in a commercial, target-driven role.
• Experience operating across global markets, adapting strategies to local consumer and retail dynamics.
• Experience within international licensing, sports, entertainment, or consumer brands.
• Understanding of global retail, category dynamics, and product development processes.

SKILLS & COMPETENCIES

• Exceptional negotiation and presentation skills with the ability to influence senior internal and external stakeholders.
• Strong commercial acumen with experience in revenue forecasting, sales pipeline management, and P&L awareness.
• Ability to manage multiple complex deals simultaneously while maintaining high attention to detail.
• Strong communication and relationship-building skills, comfortable navigating cross-functional environments.
• Ability to thrive in a fast-paced, growth-focused environment with strong ownership and accountability.
• Willingness to travel internationally and domestically to meet partners, attend events and close deals.

Why should you apply?

This is a full-time permanent role working 35 hours per week. Your main base will be our London Office.

Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible.

To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but not limited to:

• Contributory pension scheme matching up to 5.5%
• Life Assurance Cover
• Free financial guidance and mortgage advice
• Car salary sacrifice scheme for affordable driving
• Cycle to Work scheme to keep you active
• Purchase season ticket loans for easier commuting
• Exclusive shopping discounts & cashback with top retailers
• Will Writing Service for future planning
• Employee Assistance Programme for confidential support
• Medicash Health Cash Plan for everyday healthcare needs
• Volunteering opportunities to give back to the community
• Special LFC perks - retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts