Oner Active Senior Copywriter

Oner Active; City Of London; Hybrid; GBP 60,000 - 74,000; Full time

Benefits offered by this job

25 days annual leave + bank holidays

5% employer pension match

Oner Active discount

Private Healthcare with AXA

Monthly wellness allowance

Annual discretionary bonus

Family-friendly policies

Startup culture with mentoring

Job summary

Oner Active is seeking a Senior Copywriter to weave our brand voice across campaigns, CRM, paid media, web, social, stores, films and events. You will closely partner with brand and creative teams to ensure copy harmonises with design formats, and collaborate with marketing, CRM, product, partnerships, social and PR to align on briefs.

You’ll act as a brand voice guardian, shaping tone across all content while mentoring junior writers and balancing competing priorities in a fast-paced startup

Qualifications

• 5–8 years’ experience in a creative copywriting role.
• Strong portfolio of creative campaign work and BAU copy.
• Understanding of US and UK culture, language differences and fashion landscape.
• Social‑fluent with knowledge of online media, culture, talent and language.
• Ability to quickly grasp brand ethos and tone of voice.
• Experience mentoring and developing copywriters.
• Experience working with US brands is highly desirable.

Responsibilities

• Manage the execution and delivery of on-brand, ownable copy across campaigns, CRM, paid ads, web, social, stores, films and events.

Skills

Creative copywriting

Brand voice development

Cross-functional collaboration

Portfolio management

Attention to detail

US market understanding

Mentoring copywriters

Familiarity with Figma

Tools

Figma

Job description

Role:

Senior Copywriter

Reports into: Head of Brand Narrative

Contract Type: Full Time, working 7.5 hours per day, 5 days per week

Location: Hybrid, working 3 days a week in our offices based in Old Street, London or New York, USA

About Us

Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It's about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.

To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don't wait for success; we create it through hard work and determination. When faced with challenges, we don't back down; instead, we break through barriers, recognising that true progress lies on the other side.

These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.

Our Purpose and Mission

We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life.

Our Benefits

• 25 days annual leave + bank holidays, plus the freedom to work from anywhere for up to 4 weeks a year
• 5% employer pension match through our salary sacrifice scheme
• Generous Oner Active discount and regular office sample sales
• Free Evolve You subscription, on us
• Private Healthcare with AXA, including optical and dental cover
• Monthly wellness allowance and team workout classes to keep you moving
• Annual discretionary bonus scheme
• Family-friendly maternity & paternity policies that actually support you
• Start-up culture - the chance to learn and make a real impact, backed by hands-on management and career mentoring
• Great employee events like our Summer party, Christmas party and team away days
• Healthy office snacks, fresh fruit and a coffee and matcha bar (plus a chocolate cupboard for a sweet treat for the balance)
• Dog-friendly office

About you:

At ONER, we exist to make women feel powerful. As our Senior Copywriter, you'll be responsible for weaving that message through every channel and every touchpoint, giving the brand personality and authority with scroll-stopping campaign slogans, email copy, blogs, scripts and more.

We’re looking for someone with extensive creative copywriting experience, a calm, collaborative attitude, an eye for detail and the ambition to join a brand that’s in the middle of an exciting period of transformation and acceleration.

Applicants must be able to show a strong portfolio of creative copywriting, preferably for brands in the luxury, fashion or culture space, with impeccable grammar and a sharp sense of humour. Experience working with US brands and consumers is highly desirable.

You’ll be responsible for:

• Manage the execution and delivery of on-brand, ownable copy across brand campaigns, CRM, paid ads, web, social, stores, films and events.
• Work closely with the brand and creative teams to develop copy that works cohesively with the relevant design formats.
• Collaborate with the marketing, CRM, paid media, product, partnerships, social and PR teams to interrogate briefs and align on channel needs.
• Work with the Head of Brand Narrative and the Art Direction team to bring creativity and originality to campaign moments.
• Act as a brand voice guardian, immersing yourself in our brand DNA to evolve personality and maintain consistency across all written content.
• Demonstrate the ability to balance priorities and adapt to changing business needs.
• Collaborate with the rest of the editorial team, helping feedback on copy and edit the work of any freelance writers.

You’ll need to have:

• 5-8 years’ experience in a creative copywriting role, preferably in luxury, fashion and/or culture
• Strong portfolio of creative campaign and BAU work
• Understanding of US and UK culture, language differences and fashion landscape
• Social-fluent with knowledge of ‘online' media, culture, talent and language
• Ability to quickly grasp brand ethos and tone of voice
• Experience managing, mentoring and developing copywriters
• Ambitious, proactive and collaborative mindset
• Good interpersonal skills with ability to build relationships quickly
• Confident working cross-functionally with multiple teams and regions, and presenting to senior stakeholders
• Excellent grasp of the English language with a keen eye for detail and impeccable grammar
• A natural problem-solver who uses their initiative
• Experience with Figma preferred

Equality, Diversity, and Inclusion

At Oner Active it's about embracing diversity and empowering every individual to reach their full potential. We are committed to creating an environment where everyone feels valued, supported, and able to thrive.

We welcome applications from all backgrounds and are dedicated to ensuring that everyone has equal access to opportunities during the recruitment process. If you require any reasonable adjustments or additional support, we encourage you to reach out to our Recruitment team - we’re here to support you every step of the way.

Salary Range:

We're offering an annual base salary of $80,000 to $100,000 for this role if you are based in New York. The exact offer will reflect your experience, skills and location.