Senior Copywriter

Adelphi Group; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

TBWA in the United Kingdom is seeking a Senior Copywriter to partner with an Art Director and develop compelling, integrated campaigns for Unilever brands across TV, online, social, and OOH. You will translate big ideas into clear, cross‑channel copy and lead creative in shoots and edits with a collaborative partner.

You should excel at script writing, headlines, long-form copy, and building strong client relationships while staying on brand and meeting deadlines.

Qualifications

• 6+ years in a creative agency or similar with Art Director collaboration.
• Strong conceptual thinking and exceptional presentation skills.
• Proficient in Adobe Creative Suite and visual storytelling.

Responsibilities

• Partner with an Art Director to create high‑quality, innovative ideas.
• Develop copy across social, film, OOH, digital and retail formats.
• Contribute to briefs and strategic thinking with fresh ideas.
• Manage multiple projects with attention to detail and deadlines.
• Present work confidently to internal stakeholders and clients.
• Attend shoots and post-production to ensure creative quality.

Skills

Conceptual thinking

Presentation skills

Written & verbal comms

Self-starter

Team collaboration

AI tools awareness

Tools

Adobe Creative Suite

Job description

Agency:

TBWA

Job Function:

Creative

Job Subfunction:

Copywriting

Job Description:

Senior Copywriter

What We’re Looking For

We’re seeking a highly creative Senior Copywriter to partner closely with an Art Director to develop compelling, integrated campaigns across various brands on Unilever. You are a conceptual thinker who can generate and own big ideas, then translate them seamlessly across multiple channels and formats.

You’re confident working directly with clients, able to lead conversations with minimal oversight, and trusted to build strong, lasting relationships. A natural collaborator, you thrive in team environments and bring a solutions-focused mindset to every challenge.

You’re as comfortable writing scripts as you are crafting sharp headlines, social content, and long-form copy. From TVCs and online videos to activations, OOH and case studies, you bring ideas to life with clarity, consistency, and creativity. You’re also confident attending and leading shoots and edits alongside your Art Director partner to ensure the highest quality output.

Key Responsibilities

• Partner with an Art Director to concept and deliver innovative, high-quality creative ideas that align with brand voice and identity
• Develop and execute copy across a wide range of formats, including social, film, OOH, digital, and retail/POS
• Contribute to and help shape creative briefs and strategic thinking with fresh, forward-looking ideas
• Manage multiple projects simultaneously, maintaining exceptional attention to detail and deadlines
• Ensure all work is delivered on time, within budget, and aligned with strategic objectives
• Present creative work confidently to internal stakeholders and clients
• Actively participate in and contribute to brainstorming sessions
• Build and maintain strong client relationships through clear communication and creative leadership
• Mentor and support junior team members, fostering a collaborative team culture
• Stay up to date with industry trends, emerging technologies, and new creative opportunities
• Collaborate with external partners and clearly articulate creative vision, objectives, and executional details
• Attend shoots and post-production sessions as needed to ensure creative excellence

Qualifications & Requirements

• 6+ years’ experience in a creative agency or similar environment working alongside an Art Director
• Strong conceptual thinking and exceptional presentation skills
• Proficiency in Adobe Creative Suite
• Excellent written and verbal communication skills, with a strong visual sensibility
• Confident, proactive, and highly organised, with a positive, team-oriented attitude
• Self-starter with the ability to take initiative and drive projects forward
• Good understanding of AI tools to support the creative process

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/