Senior Inventory Monetization Specialist

Comcast Corporation; Greater London; On-site; GBP 70,000 - 95,000; Full time

Job summary

Comcast Corporation is seeking an Inventory Monetisation Specialist (IMS) to drive how publisher inventory is monetised across international markets. You will connect demand with inventory, provide market insights, and prioritise opportunities to maximise revenue across multiple media channels.

In this role, you will analyse performance across markets and formats, develop data-driven business cases, and lead cross-functional initiatives with Supply, Demand, Yield & Planning, Sales, Publisher

Qualifications

• Strong analytical ability to translate data into commercial recommendations.
• Ability to assess opportunities from strategic and operational perspectives.
• Understanding of digital advertising and media monetisation concepts.
• Experience driving cross-functional initiatives across multiple teams.
• Excellent communication and relationship-building skills across senior stakeholders.

Responsibilities

• Connect buyer demand with relevant publisher inventory and prioritise opportunities.
• Analyse market trends, inventory performance and revenue opportunities to inform actions.
• Evaluate opportunities based on revenue potential and feasibility, translating data into business cases.
• Lead cross-functional initiatives across Supply, Demand, Yield & Planning, Sales and Trading Ops.

Skills

Analytical thinking

Strategic thinking

Commercial acumen

Ownership & initiative

Stakeholder management

Education

Bachelor's Degree

Job description

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.Job SummaryThis is an exciting opportunity to join the Inventory Monetisation Specialist (IMS) team, a central pillar of FreeWheel's International Revenue strategy.IMS is responsible for maximising the revenue potential of FreeWheel's international supply and enabling revenue growth by bringing together publisher inventory, buyer demand and commercial strategy. Acting as a central coordination, revenue enablement and decision-support function, the team helps ensure that the right demand is connected to the right inventory, in the right markets and at the right commercial value.Working across Supply, Demand, Yield & Planning, and Trading Operations, IMS identifies monetisation opportunities, translates data and market insights into actionable recommendations, and enables commercial teams to turn those opportunities into tangible revenue outcomes.This role offers the opportunity to contribute directly to international revenue growth by influencing how FreeWheel's supply is positioned, prioritised and monetised.Job DescriptionKay ResponsibilitiesSupply & Demand OrchestrationConnect buyer demand with relevant publisher inventory, ensuring commercial opportunities are identified, understood and effectively prioritised.Support International Supply and Demand teams with insights on market requirements, inventory availability and monetisation opportunities.Work closely with Yield &Planning and Publisher Account Managers to align demand needs with publisher capabilities.Commercial Intelligence & Yield OptimisationAnalyse supply performance across markets, publishers, devices and formats to identify under-monetised inventory and revenue opportunities.Assess market trends, inventory availability and commercial performance to develop actionable recommendations.Identify inefficiencies and coordinate initiatives to improve inventory utilisation, yield and revenue.Opportunity Development & PrioritisationEvaluate commercial opportunities based on revenue potential, strategic relevance and feasibility.Support the development of new inventory packages, commercial propositions and supply-led initiatives.Translate complex data and market insights into clear business cases and recommendations.Cross-Functional Leadership & Process ImprovementDrive cross-functional initiatives involving Supply, Demand, Yield &Planning, Sales, Publisher Account Management, Marketing and Trading Operations.Build strong stakeholder relationships, ensuring alignment and effective execution of agreed priorities.Identify opportunities to improve processes, tools and ways of working across the international organisation.What You'll BringAnalytical & Strategic ThinkingStrong analytical skills and the ability to interpret complex data, identify trends and translate findings into commercial recommendations.Ability to assess opportunities from both a strategic and operational perspective.Commercial AcumenUnderstanding of digital advertising, video, CTV, programmatic trading or media monetisation.Interest in how supply and demand dynamics influence revenue performance and commercial growth.Ownership & InitiativeA proactive approach, with the ability to independently manage priorities, drive initiatives and follow actions through to completion.Strong organisational skills and attention to detail.Stakeholder Management & CollaborationExcellent communication and relationship-building skills, with the confidence to engage and influence stakeholders across different functions and seniority levels.Ability to bring structure to complex discussions, align teams and drive collaborative outcomes.Continuous ImprovementAbility to challenge existing processes, identify inefficiencies and develop scalable solutions.A practical, problem-solving mindset with a focus on delivering measurable business impact.We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.Please visit the benefits summary on our careers site for more details.EducationBachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Certifications (if applicable)Relevant Work Experience5-7 YearsComcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.