Senior Internal Communications Manager

Manchester Digital; Manchester; Hybrid; GBP 52,000 - 64,000; Full time

Benefits offered by this job

Time off volunteering

Authentic self at work

Discounts and savings

Interest-free loans

Professional development

Job summary

DWP Digital is seeking a Senior Digital Engagement Manager to shape the narrative for the Digital and Transformation Group, ensuring colleagues understand our purpose, priorities and ambitions, and feel connected to the work we deliver.

You'll lead engagement strategies, advise senior leaders, and craft compelling messages to build awareness, trust and support for DTG's priorities across government partners and audiences.

Qualifications

• Strong written and verbal communication skills, with experience creating high-quality content and evaluating communications or engagement activity.

Responsibilities

• Lead engagement strategies that bring the DTG's story to life, helping colleagues and stakeholders understand our purpose, priorities, achievements and ambitions.
• Provide expert advice and support to help leaders communicate clearly, consistently and with impact.
• Create compelling narratives, briefings and key messages that connect people to our vision and the role they play in delivering it.
• Build strong relationships across DWP, government and delivery partners, creating meaningful opportunities to engage audiences in our work and the transformation we're delivering.
• Identify who we need to reach, understand what matters to them and develop approaches that build awareness, trust and support for DTG's priorities.
• Strengthen the comms and engagement profession, sharing expertise, encouraging collaboration and helping teams continually improve how they communicate and connect with their audiences.

Skills

Content creation

Stakeholder management

Strategic communications

Prioritisation

Engagement strategy

Job description

DWP. Digital with Purpose.

Are you an experienced communications professional with the ability to influence and engage internal audiences and stakeholders?

DWP. Digital with Purpose.

Are you an experienced communications professional with the ability to influence and engage internal audiences and stakeholders?

DWP Digital is looking for a Senior Digital Engagement Manager to join our team. You'll shape the narrative for our Digital and Transformation Group, ensuring colleagues understand our purpose, priorities, achievements and ambitions, and feel connected to the work we're delivering.

Our DWP Digital teams use fresh ideas and leading-edge tech to build and maintain digital solutions that will be used by nearly every person in the UK, every day and at key moments in their lives.

DWP is the UK's largest government department. We help people into work and make payments worth over £195bn a year to support and empower millions of people.

The scale of what we do is extraordinary, and our purpose is unique.

What skills, knowledge and experience will you need?

• Strong written and verbal communication skills, with experience creating high-quality content and evaluating communications or engagement activity.


• Proven ability to manage competing priorities and deliver high-quality outputs in fast-paced environments.


• Experience providing strategic communications advice to senior leaders and influencing decision‑making on complex issues.


• Strong stakeholder management skills, including prioritising stakeholders, building relationships, identifying risks and opportunities, and delivering engagement activity.


• Experience designing and delivering innovative, user-focused communications or engagement strategies that achieved measurable impact.

You and your role

As a Senior Digital Engagement Manager, you'll lead engagement strategies that bring DTG's story to life, helping colleagues and stakeholders understand our purpose, priorities, achievements and ambitions.

Working closely with senior leaders, you'll provide expert advice and support to help them communicate clearly, consistently and with impact. You'll create compelling narratives, briefings and key messages that connect people to our vision and the role they play in delivering it.

You'll build strong relationships across DWP, government and delivery partners, creating meaningful opportunities to engage audiences in our work and the transformation we're delivering. You'll identify who we need to reach, understand what matters to them and develop approaches that build awareness, trust and support for DTG's priorities.

You'll strengthen the comms and engagement profession, sharing expertise, encouraging collaboration and helping teams continually improve how they communicate and connect with their audiences.

Details. Wages. Perks.

Hybrid Working: We work a hybrid model - you'll spend some time working at home (40%) and some time collaborating face to face in a hub (60%).

Pay: We offer competitive pay for this role of £57,946

Pension: You'll get a brilliant civil service pension with employer contributions of 28.97%, worth over £16,786 per year.

Holidays: A generous leave package starting aa 25 days, rising to 26 after one year and 31 days over time.

You can also take up to 3 extra days off a month on flexi-time. You'll also get all the usual public holidays.

We have a broad benefits package built around your work-life balance which includes:

• Time off volunteering and charitable giving


• Bring your authentic self to work with 'I Can Be Me in DWP'


• Discounts and savings on shopping, days out and more


• Interest‑free loans to buy a bike or a season ticket.


• Professional development, mentoring and career progression opportunities.

And We Have An Award-winning Environment And Culture

• Recognised as 2024 Diversity Employer of the Year at the Computing Women in Tech Excellence awards


• Diverse and Inclusive Leadership at Digital Leaders Awards 2024


• Commended as Best Place to Work in Digital category in the Computing Digital Technology Leaders awards 2025


• Recognised as one of the Best Public Sector Employers at 2025 Women In Tech Employer Awards

Process

We know your time is valuable, so our application and selection process is just two stages:

• Interview: A single stage interview online.