Senior Internal Communications Lead — Content & Channels

Avanti West Coast; England; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Final salary pension

Free travel for you and family

Privilege Travel card

Holiday entitlement 30 days rising to

10 free journeys on other operators

Job summary

Avanti West Coast is seeking a Senior Internal Communications Manager, Content & Channels to lead our internal communications content and channel strategy. You will ensure colleagues receive clear, consistent and impactful communications across intranet, email, video and digital platforms.

You will manage the communications calendar, develop leadership messaging, and drive data-driven improvements in engagement.

Qualifications

• Proven experience leading internal communications content and channels strategies within a complex organisation.
• Strong knowledge of multi-channel communications across office-based and frontline audiences.
• Experience using analytics to improve engagement and communication effectiveness.
• Excellent writing, editing and storytelling skills.
• Strong stakeholder management, planning and organisational abilities.

Responsibilities

• Leading and evolving our internal communications channels, including intranet, email, video and digital platforms.
• Managing the communications calendar and ensuring alignment with business priorities.
• Creating high-quality content, leadership messaging and engaging colleague stories.
• Using data and insight to improve channel performance and engagement.
• Developing editorial standards, governance and tone of voice.
• Leading and developing Internal Communications Executive (Editorial).

Skills

Internal communications strategy

Multi-channel communications

Analytics & measurement

Writing & storytelling

Stakeholder management

Job description

Avanti West Coast is seeking a Senior Internal Communications Manager, Content & Channels to lead our internal communications content and channel strategy. You will ensure colleagues receive clear, consistent and impactful communications across intranet, email, video and digital platforms.

You will manage the communications calendar, develop leadership messaging, and drive data-driven improvements in engagement.