Insights Lead

Vertical Advantage Ltd; Greater London; Hybrid; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Equity in growth business

Hybrid London office

Wellbeing support

Regular team socials

Job summary

Vertical Advantage Ltd. is seeking an Insight Lead to own a portfolio of key accounts, guiding research, measurement and strategy across advertising performance. You will translate data into actionable business decisions for senior stakeholders and mentor the team to lift overall output.

You’ll shape research direction, build long-term client relationships, and contribute to the growth of our research offerings as the business scales.

Qualifications

• 6+ years' experience in research, insight or measurement (media, marketing or agency background preferred).
• Strong quantitative research skills; experience in advertising or brand effectiveness is a real plus.
• Proven ability to build trust with senior stakeholders across multiple accounts.
• Commercial mindset, with experience scoping or selling research projects.
• Excellent storytelling and presentation skills.
• Confidence presenting to and challenging senior audiences.

Responsibilities

• Own advertising effectiveness research projects end to end, from shaping the brief through to presenting findings.
• Dig into the reasons behind the numbers and bring together learnings across projects to build a bigger picture for each client.
• Turn data into clear, compelling stories that senior, non-technical audiences can act on.
• Review team outputs to make sure work is consistently high quality.
• Build close, long-term relationships with senior client stakeholders.
• Advise clients on their strategy and help them through challenging decisions.
• Shape and propose larger, ongoing research programmes, and spot opportunities to grow accounts alongside the commercial team.
• Be the expert voice on research design and methodology, internally and with clients.
• Help improve research approaches, tools and products as the business scales.
• Manage your own client portfolio independently, keeping projects on time and on budget.
• Mentor and support junior team members and share best practice.
• Work closely with colleagues across sales, product, data and marketing.
• Create case studies and content that showcase the impact of the work.
• Represent the business at industry events and on social channels.
• Keep up with the latest trends in social and digital marketing.

Skills

Quantitative research

Stakeholder management

Storytelling

Presentation skills

Mentoring

Business development

Job description

We're partnering with a fast growing, tech led insights business working at the intersection of social media, marketing and data. They help brands and agencies understand how their advertising is really performing with consumers, and turn that understanding into practical steps to improve results. Working with a strong roster of well-known brands and agencies internationally, the business is in an exciting growth phase and building out its senior insight capability.

Overview of the role

As Insight Lead, you'll be a senior, client-facing research expert, owning a portfolio of key accounts and acting as their go-to advisor on research, measurement and strategy. You'll make sure insight leads to real business decisions, and you'll help shape how the company's research offering develops as it grows.

This is a senior hands-on role without direct reports. You'll still have plenty of influence: mentoring less experienced colleagues and helping lift the quality of work across the team.

Key Responsibilities

• Own advertising effectiveness research projects end to end, from shaping the brief through to presenting findings
• Dig into the reasons behind the numbers and bring together learnings across projects to build a bigger picture for each client
• Turn data into clear, compelling stories that senior, non-technical audiences can act on
• Review team outputs to make sure work is consistently high quality
• Build close, long-term relationships with senior client stakeholders
• Advise clients on their strategy and help them through challenging decisions
• Shape and propose larger, ongoing research programmes, and spot opportunities to grow accounts alongside the commercial team
• Be the expert voice on research design and methodology, internally and with clients
• Help improve research approaches, tools and products as the business scales
• Manage your own client portfolio independently, keeping projects on time and on budget
• Mentor and support junior team members and share best practice
• Work closely with colleagues across sales, product, data and marketing
• Create case studies and content that showcase the impact of the work
• Represent the business at industry events and on social channels
• Keep up with the latest trends in social and digital marketing

Requirements

• 6+ years' experience in research, insight or measurement (media, marketing or agency background preferred)
• Strong quantitative research skills; experience in advertising or brand effectiveness research is a real plus
• Proven ability to build trust with senior stakeholders across multiple accounts
• Commercial mindset, with experience scoping or selling research projects
• Excellent storytelling and presentation skills
• Confidence presenting to and challenging senior audiences
• Experience mentoring or developing others
• Comfortable working at pace in a growing, changing business
• A real interest in social media and digital marketing trends
• Competitive salary plus bonus
• Equity in a high-growth business
• Hybrid working with a London office
• Wellbeing support and regular team socials
• The chance to make a visible impact in a fast-growing business and industry