Senior Insight Analyst (Media)

JR United Kingdom; Leeds; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading media company in Leeds is seeking a Senior Insight Analyst to enhance advertising sales propositions through in-depth analysis of campaigns. This role requires strong stakeholder management and proficiency in tools like Excel or SQL, providing a unique opportunity to impact advertising effectiveness.

Qualifications

• Experience with BARB, TGI, TechEdge, or ADIntel.
• Background in a media company.
• Proficiency in Excel or SQL.

Responsibilities

• Analyze advertising campaigns and evaluate performance.
• Manage quantitative and qualitative research.

Skills

Stakeholder management

Insights

BARB

TGI

Campaign Effectiveness

Tools

Excel

SQL

Job description

The job description contains some redundancies and formatting inconsistencies. It repeats the role and company information twice, which can be consolidated for clarity. The structure can be improved by clearly separating sections and removing irrelevant or duplicated content. The use of HTML tags is appropriate, but the overall coherence and focus can be enhanced to improve readability and professionalism. Here is a refined version:

Senior Insight Analyst (Media) - Leeds

Company: Media company based in Leeds

Location: Leeds, West Yorkshire, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 2

Posted: 23.05.2025

Expiry Date: 07.07.2025

Job Description:

We are seeking a Senior Insights Analyst to work three days a week in Leeds. The role involves analyzing advertising campaigns, evaluating performance and effectiveness, and managing both quantitative and qualitative research to enhance the advertising sales proposition.

Requirements:

• Experience with BARB, TGI, TechEdge, or ADIntel
• Background in a media company
• Stakeholder management skills
• Proficiency in Excel or SQL

Desired Skills and Experience:

• Insights, BARB, TGI, Campaign Effectiveness