Senior Insight Analyst (Media)

Whatsoninleeds; Leeds; On-site; GBP 35,000 - 50,000; Full time

Job summary

A media company in Leeds is seeking a Senior Insights Analyst to enhance their advertising sales proposition through effective campaign evaluation. The role involves managing both quantitative and qualitative research, requiring strong analytical skills and experience in media analytics.

Qualifications

• Experience with BARB, TGI, TechEdge, or ADIntel.
• Experience working in a media company.
• Proficiency in Excel or SQL.

Responsibilities

• Manage quantitative and qualitative research to improve advertising sales proposition.
• Evaluate campaign performance and effectiveness.

Skills

Stakeholder management

Insights

Campaign effectiveness

Tools

Excel

SQL

BARB

TGI

TechEdge

ADIntel

Job description

Full Job Description

Senior Insights Analyst (Media) - 3x a week in Leeds

Company:

We are working with a media company based in Leeds, looking for an Insights Analyst to work across advertising and evaluate campaign performance and effectiveness. You will manage quantitative and qualitative research to improve the advertising sales proposition.

Requirements:

• Experience with BARB, TGI, TechEdge, or ADIntel
• Experience working in a media company
• Stakeholder management skills
• Proficiency in Excel or SQL

Desired Skills and Experience: Insights, BARB, TGI, campaign effectiveness