Senior Insight Analyst: Drive Growth in iGaming

Bettyjobboard; Greater London; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Career and skills development

Fun and collaborative team environment

New modern office space

Job summary

Betty is seeking a passionate analyst to turn data into actionable insights across gamification, content, promotions and retention, helping to understand player behaviour and drive value within Live Ops and Monetisation.

You will analyze player behavior, present recommendations to stakeholders, collaborate with cross-functional teams, and monitor KPIs to optimise campaigns and product launches in a fast-paced environment.

Qualifications

• Experience analysing player behaviour in iGaming or online casino contexts.
• Strong SQL data manipulation and analysis skills.
• Proficiency with Excel; Tableau experience is preferred.
• Good business acumen with understanding of online casino economics.

Responsibilities

• Proactively analyzing player behavior to identify trends, patterns, and opportunities for business growth and to enhance player experience.
• Providing clear recommendations to the business based on structured insight and an understanding of how those recommendations impacts players.
• Collaborating with cross-functional teams to deeply understand business problems to drive the best impact.
• Conducting ad-hoc analysis to support business initiatives, product launches, and marketing campaigns.
• Helping to monitor business critical KPIs to track the success of initiatives and identify areas for improvement.
• Create new ways measure value, constantly enhancing the way we use data to drive our strategy.
• Work with the wider BI and data teams to ensure we have all relevant data and dashboards available to constantly improve the level of Insight provided.
• Staying informed about industry trends, best practices, and emerging technologies in data analysis and applying them to improve our analytics capabilities.
• Strong communication skills with the ability to explain complex analysis to a wide range of stakeholders.

Skills

SQL

Excel

Business acumen

Data analysis

Tools

Tableau

Job description

Betty is seeking a passionate analyst to turn data into actionable insights across gamification, content, promotions and retention, helping to understand player behaviour and drive value within Live Ops and Monetisation.

You will analyze player behavior, present recommendations to stakeholders, collaborate with cross-functional teams, and monitor KPIs to optimise campaigns and product launches in a fast-paced environment.