Senior Insight Analyst | Betty CA

Bettyjobboard; Greater London; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Career and skills development

Fun and collaborative team environment

New modern office space

Job summary

Betty is seeking a passionate analyst to turn data into insights across gamification, content, promotions and retention. You will work with Live Ops and Monetisation to understand player behavior and drive value.

Your role involves cross-functional collaboration, rigorous data analysis, and delivering actionable recommendations to enhance player experience in a fast-paced iGaming environment.

Qualifications

• Previous iGaming/online casino experience.
• Strong SQL skills for data manipulation and analysis.
• Proficient with Excel; Tableau experience preferable.
• Strong business acumen with online casino economics.
• Experience with large datasets and exhaustive data analysis.
• Excellent communication skills with stakeholders.
• Proactive problem-solving in fast-paced settings.
• Ability to thrive in fast-paced, cross-functional environments.

Responsibilities

• Proactively analyzing player behavior to identify trends and opportunities for growth.
• Providing clear recommendations to the business based on structured insights.
• Collaborating with cross-functional teams to understand business problems and drive impact.
• Conducting ad-hoc analysis to support launches and marketing campaigns.
• Monitoring key KPIs to track initiative success and identify improvements.
• Creating new metrics to measure value and guide strategy.
• Ensuring relevant data and dashboards are available with BI teams.
• Staying updated on data analytics trends and technologies.

Skills

SQL

Excel

Tableau

Business acumen

Job description

About Us:

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canadais a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

About the role:

We are looking for a passionate analyst who can turn data into actionable insights. Working within the broader Live Ops and Monetisation teams, the successful candidate will work across multiple areas of the business covering gamification, content, promotions and retention, helping to understand player behaviour and drive significant value throughout the business.

Key Responsibilities:

• Proactively analyzing player behavior to identify trends, patterns, and opportunities for business growth and to enhance player experience
• Providing clear recommendations to the business based on structured insight and an understanding of how those recommendations impacts players
• Collaborating with cross-functional teams to deeply understand business problems to drive the best impact
• Conducting ad-hoc analysis to support business initiatives, product launches, and marketing campaigns
• Helping to monitor business critical KPIs to track the success of initiatives and identify areas for improvement
• Create new ways measure value, constantly enhancing the way we use data to drive our strategy
• Work with the wider BI and data teams to ensure we have all relevant data and dashboards available to constantly improve the level of Insight provided
• Staying informed about industry trends, best practices, and emerging technologies in data analysis and applying them to improve our analytics capabilities
• Strong communication skills with the ability to explain complex analysis to a wide range of stakeholders

Requirements:

• Previous iGaming/online casino experience
• Strong SQL skills for data manipulation and analysis
• Proficient with Excel with Tableau experience also preferable
• Strong business acumen with a solid grasp of online casino economics
• Experience working with large datasets and performing exhaustive data analysis
• Excellent communication skills with the ability to present findings and recommendations to both technical and non-technical stakeholders
• Proactive problem-solving skills, with the capability to anticipate and mitigate potential issues
• Ability to thrive in fast-paced settings

What we offer:

• Competitive salary
• Performance-based bonus
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space