Senior Influencer Manager

50 Sport; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid working with flexible hours

23 days holiday (+1 per year)

Private health insurance

Employee Assistance Programme

1 x paid Wellness Day

Birthday off

Agency Christmas close down

4-week sabbatical after 5 years

Training and development budget

Enhanced family leave policies

Referral awards

Onsite gym

Regular company socials

Job summary

50 Sport, The Sports Entertainment Agency, seeks a Senior Influencer Manager to lead creator partnerships that connect brands with audiences across sport, entertainment and culture. Identify talent, structure agreements and manage campaigns from outreach through to delivery and measurement.

You'll work across major brands and properties, balancing creative ambition with commercial realities while building long-term creator programmes and multi-market campaigns. Hybrid London-based role.

Qualifications

• 6+ years’ experience in influencer marketing, creator partnerships, talent management or similar role; agency background preferred.
• Strong understanding of creator landscape across platforms and culture.
• Experience managing influencer campaigns end-to-end: sourcing, negotiation, delivery and reporting.

Responsibilities

• Develop influencer and creator strategies aligned to client objectives and platform nuances.
• Identify and source relevant creators across sport, entertainment, lifestyle and culture; assess audience relevance and brand fit.
• Manage creator relationships with talent, management agencies and partners.
• Lead outreach, negotiations, fees, contracting and campaign logistics.
• Brief creators with clear, engaging briefs that respect brand objectives and creator voice.
• Oversee campaigns from planning to delivery, approvals and reporting.
• Collaborate with creative, content and account teams to create authentic, platform-native ideas.
• Monitor trends and expand creator networks for multi-market opportunities.
• Track performance and translate results into actionable recommendations.

Skills

Influencer marketing

Talent management

Campaign management

Budget management

Negotiation

Analytics & reporting

Content strategy

Tools

Creator discovery tools

Job description

50 Sport is The Sports Entertainment Agency.

We build and grow social communities, deliver entertainment-led creative campaigns, and drive sponsorship value; connecting fans, brands, and rights holders worldwide. Uniting sport, entertainment, and culture through industry-leading creativity, social media, strategy and performance for clients including Qatar Airways, Ferrari F1 Team, FIFA, Prime Video Sport, DHL, and Jim Beam.

About the role:

This is an exciting opportunity to join our growing team as a Senior Influencer Manager, helping us develop and deliver creator partnerships that connect brands with audiences through sport, entertainment and culture.

We're looking for someone who understands the creator landscape, knows how to identify the right talent for a brand, and can turn that into partnerships that deliver value for both the client and the audience.

You’ll work across major brands, sports properties and entertainment platforms, developing influencer strategies, building relationships with creators and talent, and managing campaigns from initial research and outreach through to delivery and measurement.

This isn’t just about finding creators with big followings. It’s about understanding who can tell the right story, why their audience will care, and how creator partnerships can contribute to a wider brand or business objective.

You’ll bring a strong understanding of social platforms, audience behaviour and culture, alongside the commercial and organisational skills to deliver campaigns effectively. You’ll be comfortable moving between strategic thinking and hands‑on management, working collaboratively across our strategy, creative, content, production and account teams.

Above all, you’ll bring curiosity, creativity and a passion for how creators can shape culture, build brand relevance and create meaningful connections with audiences.

About you:

• 6+ years’ experience in influencer marketing, creator partnerships, talent management or a similar role, ideally within an agency environment
• Strong understanding of the creator landscape across social platforms, particularly within brands, sport, entertainment, lifestyle and culture
• Experience managing influencer campaigns end to end, from talent sourcing and negotiation through to delivery and reporting
• Commercially minded, with experience managing budgets, fees, contracts, usage rights and campaign deliverables
• Able to identify creators who are right for a brand based on audience relevance, credibility, creative quality and campaign objectives
• Strong understanding of how creators build relationships with their audiences and how brands can participate in those relationships authentically
• Comfortable writing creator briefs and working with talent to develop content that meets brand objectives without losing the creator's distinctive voice
• Strong organisational and project management skills, with the ability to manage multiple campaigns, stakeholders and deadlines
• Confident communicating with clients, creators, talent managers and internal teams
• Able to interpret campaign results and turn performance data into useful recommendations
• Naturally curious about social platforms, internet culture, emerging talent and changing audience behaviours
• Motivated by collaboration and able to work effectively across multiple agency disciplines
• Proactive, resourceful and comfortable taking ownership in a fast-moving agency environment
• Able to balance creative ambition with commercial realities, client requirements and practical delivery
• Passionate about the role creators can play in building brands, connecting audiences and driving business growth
• Experience working with brands, in sport and beyond
• Experience activating creators around major sporting events or sponsorships
• Experience working across international markets or multi-market campaigns
• Experience developing longer-term creator partnerships or ambassador programmes
• Experience with creator discovery, social listening or influencer measurement tools
• Experience working with both established talent and emerging or niche creators

Job responsibilities:

• Develop influencer and creator strategies that respond to client objectives, audience needs and the role of different platforms
• Identify and source relevant creators across sport, entertainment, lifestyle and culture, looking beyond follower numbers to assess audience relevance, credibility, content quality and brand fit
• Build and maintain relationships with creators, talent, management agencies and other relevant partners
• Lead creator outreach, negotiations, fees, contracting and campaign logistics
• Develop creator recommendations and talent shortlists, clearly articulating the rationale behind each selection
• Write clear, engaging creator briefs that balance brand objectives and messaging with the creator's own voice, style and relationship with their audience
• Manage campaigns from initial planning and talent selection through to briefing, content delivery, approvals, publication and reporting
• Work closely with creative, content and account teams to develop creator-led ideas that feel authentic, platform-native and relevant to the audience
• Understand how creator partnerships can work alongside wider campaigns, sponsorships, social content and brand activity to deliver a more integrated approach
• Manage budgets, timelines, deliverables, usage rights, exclusivity and contractual obligations, ensuring campaigns are delivered to scope
• Review creator content and manage feedback and approvals, balancing client requirements with creative quality and audience expectations
• Monitor creator, platform and cultural trends to identify new talent, emerging formats and opportunities for brands
• Track campaign performance against agreed objectives, translating results into clear insights and recommendations for future activity
• Use performance data and campaign learnings to inform creator selection, briefing and optimisation
• Build strong client relationships, communicating progress, managing expectations and providing clear recommendations
• Contribute to pitches and new business opportunities, developing creator recommendations and ideas that demonstrate the value of influencer partnerships
• Stay curious about developments in the creator economy, including new platforms, talent models, content formats and approaches to brand partnerships

Company benefits:

• Hybrid working with flexible working hours
• 23 days holiday (+ additional 1 day for each year of service capped at 5)
• Private health insurance
• Employee Assistance Programme
• 1 x paid Wellness Day
• Your birthday off
• Agency Christmas close down
• Paid 4-week sabbatical after 5 years' service
• Training and development budget
• Enhanced family leave policies
• Referral awards
• Onsite gym
• Regular company socials

We recognise the importance and power of diversity within our business and, as such, we ensure that our people processes are fair, transparent and promote equality of opportunity for all candidates. We do not discriminate based upon the grounds of gender, gender identity or expression, pregnancy, marital status, age, race, colour, ethnic background, nationality, disability, sexual orientation, religion or similar belief.

Every individual will be treated with respect. We are committed to providing reasonable accommodations for candidates in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.