Senior Influencer Manager

7EA McCann Erickson Advertising Lt; Greater London; Hybrid; GBP 80,000 - 110,000; Full time

Benefits offered by this job

Three ‘Time Well Taken’ days

Mental health & coaching support

On-site massages & haircuts

Free onsite breakfast & snacks

Birthday off

Cycle to Work scheme

Job summary

McCann Content Studios in London is seeking a Senior Influencer Manager to lead influencer campaigns and craft partnerships for premium brands. You will manage client briefs through to execution, drawing on strong relationship skills and a data-driven mindset.

This hybrid role blends strategic oversight with hands-on activation to deliver measurable impact. The role requires trend-aware content strategy, performance analytics and leadership for junior staff, within a creative, fast-paced agency

Qualifications

• Experience delivering influencer marketing campaigns across multiple brands.
• Strong relationship management and client service skills.
• Proven ability to analyze influencer performance and adjust strategies.

Responsibilities

• With the team, execute best-in-class influencer marketing campaigns for various brands.
• Create innovative creator activations and leverage current trends.
• Draft, negotiate and finalize influencer agreements with up-to-date templates.
• Track performance analytics and synthesize insights for future strategies.
• Mentor junior team members and collaborate across departments.

Skills

Influencer marketing

Campaign management

Analytics

Relationship management

Paid social

Tools

CreatorIQ

Excel

PowerPoint

Job description

Agency: McCann
Job Function: Media
Job Subfunction: Social Media and Influencer Marketing
Job Description: Senior Influencer Manager, McCann Content Studios (McCann London)
Location: London (Hybrid - 3 days per week in the office)

A bit about McCann Content Studios (MCS) MCS is McCann’s global hub for social and influencer capabilities. MCS’s diverse mix of over 100 strategic thinkers, creatives, makers, innovators and cultural connectors have one simple mission – to build enduring brands on social. MCS offers end-to-end social strategy, social-first creativity, community management, influencer marketing, paid social and analytics, underpinned by a suite of proprietary tools. Their client roster includes Aldi, Nike and X Box amongst others. McCann Content Studios London is part of McCann London, a creative agency dedicated to telling the truth and telling it well, because we believe when a truth is told well things change for the better. Fuelled by an obsession with truth and the richness of a connected network, our work lives on the edge of mainstream culture, building enduring brands, growing businesses and giving our people a platform to grow. We’ve delivered joy with a little help from Snoop Dog, Katy Perry and Xtina and Latto for ‘Did Somebody Say Just Eat’, helped L’Oréal show people ‘They’re Worth It’, given everyone the right to access great quality food most notably with Kevin the Carrot for Aldi, and put a ‘Priceless’ tag on Mastercard, to name a few.

A bit about the team

The Senior Influencer Manager is a key role within the Influencer arm of McCann Content Studios. The team are culturally curious and innovative, delivering Global influencer focused marketing solutions at scale. We are on a mission to create work which drives purpose, passion and results, building communities through Influence.

A bit about the Senior Influencer Manager role

As Senior Influencer Manager, you’ll be responsible for crafting and managing influencer marketing campaigns and proposals on behalf of our clients. You’ll leverage your relationship management capabilities to seamlessly service our clients, maintaining a standard of excellence from the initial briefing process through to execution. We’re looking for a driven individual with the ability to adapt new trends into incredible work. You’ll have an excellent understanding of talent management, content strategy, brand alignment and performance analytics.

Key duties and responsibilities

• Working with the wider team to execute best-in-class influencer marketing campaigns for various brands simultaneously
• Utilising your creativity and understanding of current trends to deliver innovative creator activations for our clients
• Adhering to best practices around campaign delivery, using influencer marketing tools alongside championing the implementation of new tools and processes
• Performing competitive analysis, industry research, assessment of best
• Showcasing inherent contractual understanding – ability to draft, negotiate and execute robust influencer agreements, ensuring templates are up to date with the ever‑evolving nature of the industry
• Using an existing network of contacts / relationships and industry knowledge to build and fast‑track opportunities
• Keeping abreast of current projects in development; collaborating with the wider team to brainstorm and create new opportunities
• Displaying best‑in‑class activation and project management skills
• Taking ownership and accountability for work and projects
• Providing support and mentorship to junior members of the team, ensuring effective communication and collaboration
• Demonstrating high levels of commerciality and applying a keen understanding of the broader marketing environment

A bit about you

A natural client services person, approachable and very personable with a can‑do attitude

Highly organiser and process driven with strong time management and the ability to multitask and manage simultaneous projects, changing priorities when needed

Thorough approach to solving problems and ability to mediate with a work ethic than embodies “how can we make this happen”

A social media whizz with an ever growing understanding of platforms and trends

Detailed knowledge of data collation and influencer analytics

Knowledge & experience in the implementation and optimisation of paid social campaigns – experience in Instagram, Facebook Business Manager, Twitter Ads, LinkedIn and Snapchat

Ability to conduct competitor analyses to understand how our clients’ competitors leverage influencers and identify any gaps or opportunities for our clients

Advanced proficiency with digital analytics and social tools, as well as Excel, Power Point and Creator IQ

Adept in campaign tracking and utilisation of research tools and can adeptly synthesise insights from data, using insights and identified trends to inform future strategies and overall best practice approach

A natural curiosity to be always learning our evolving industry - reading, watching, listening to stay abreast of cultural trends that can inform and impact our work

Highly adaptive to changing client and team/business needs

As well as the more standard benefits of holiday, pension, private medical insurance, life assurance and group income protection we offer:

• Three ‘Time Well Taken’ days throughout the year where we switch off collectively
• On demand 1:1 mental health and coaching support through MyndUp (alongside a free Headspace membership)
• Subsidised on-site massages, haircuts and manicures as well as cuddles from furry friends (we're a dog friendly office)
• Free onsite breakfast, snacks and drinks with regular ‘Lounge Nights’ in the office rooftop social space
• Lots of tools to help us grow from SPARK (our internal L&D platform) to LinkedIn Learning, as well as external opportunities with NABS, WACL and the IPA, amongst others
• Your birthday off – because who wants to work on their birthday?
• A tree planted in your name for every year you celebrate your McCanniversary
• A Cycle to Work scheme and facilities including showers and hair styling appliances
• Discounts with partners such as Eataly, Merlin and cinemas as well as access to independent financial advice

McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please let us know should you require any additional assistance or support during the process.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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