Media Director

7EQ McCann Central; Birmingham; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

28 days holiday

Enhanced pension contributions

Life assurance

Job summary

McCann Media in Birmingham is seeking a Media Account Director to lead strategic development of client media recommendations across markets, combining insights on audience, competitors, and channels.

You will manage day-to-day client work, mentor a small team, and craft cross-channel plans that balance brand activity and direct response, while ensuring rigorous measurement.

This role requires travel to London one day per week; the agency culture emphasizes learning, collaboration, and growth.

Qualifications

• An experienced account lead with strong relationships at senior client level.
• Experience managing international accounts with multi-market coordination.
• Strong understanding of media channels and measurement.

Responsibilities

• Own strategic development of client media recommendations across markets.
• Lead day-to-day client management and supervise a small team.
• Develop cross-channel media solutions with actionable insights to drive awareness and results.
• Coordinate with senior stakeholders across markets to align on briefs and delivery.

Skills

Client leadership

Senior account management

Multi-channel planning

Digital media expertise

International accounts

Stakeholder management

Commercial acumen

Forecasting & budgeting

Presentation skills

Job description

Agency: McCann Job Function: Media Job Subfunction: Media Planning and Buying Job Description: Are you a passionate and experienced media expert ready to take your career to the next level? Join McCann Media in our Birmingham team and be at the forefront of planning and executing innovative media campaigns for a diverse portfolio of clients.

Who We Are McCann Media isn't just a media agency; we're a team of individuals within McCann, the UK’s largest integrated agency, all driven by a shared purpose: to help brands play a meaningful role in people’s lives. As part of McCann, a global agency network renowned for culture-shaping work, you'll be part of a team that consistently pushes creative boundaries. We're not just talk - our awards cabinet is overflowing, including Euro Effies for most effective global agency and Cannes Network of the Year. Creativity is at the heart of everything we do, and we're looking for someone who shares that passion.

Join our dynamic media team as a Media Account Director and take the lead in shaping innovative strategies for a diverse range of clients. The Part You’ll Play You’ll take ownership of the strategic development of clients’ media recommendations, based on an in depth understanding of their market, competitors and customers. This means that you’ll have a deep understanding of all media channels (including digital) and a knack of identifying actionable insights that unlock a brief and create compelling multi-channel media solutions that excite clients and drive awareness. At McCann, we’ve spent more than a century building successful brands using one simple philosophy: Truth Well Told. It’s our belief that consumer insights based on truth are crucial to building brands that last. As Media Account Director, you'll be responsible for the day‑to‑day running of a number of clients, whilst managing and motivating a small team to deliver exceptional results, every time.

What You’ll Bring

• An experienced account lead, confident to handle day to day discussions and build successful relationships with senior clients stakeholders
• Experience in running international accounts, and co-ordinating multiple market stakeholders
• Experience in comms planning across a broad spectrum of categories, with media being used for pure brand activity, pure direct response, and/or anything in between.
• Confident in making cross-channel recommendations and understanding the interplay of multiple channels
• Take a leading role in ‘owning’ a client brief
• Able to lead the strategic approach for media, using actionable insights to inspire the strategy
• Confident to discuss what success should look like, and recommend appropriate measurement
• Passionate about media and aware of latest developments in key channels as well as upcoming threats and opportunities within the media landscape
• An organised approach to management of timelines and internal / external stakeholders
• High standards when it comes to preparation of client-facing documents (whether PPT decks, long-hand written docs or excel schedules), with keen attention to detail
• High level of commercial acumen & confidence discussing contractual terms with clients
• Able to manage internal forecasting and oversee finance and billing processes
• Demonstrates a ‘growth mindset’ either to drive organic growth from existing clients, or to take on the challenge of new business
• Collaborative and proactive - happy to muck in with the rest of the team on key initiatives

Please note this role requires one day per week (travel expended) in our London office

Benefits

In addition to a competitive salary, we are committed to creating a brilliant environment for all our people.

• 28 days holiday, plus the opportunity to buy more holiday, enhanced pension contributions, life assurance and much more.

A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products.

Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported and developed.

Our commitment to equal opportunities. For us, diversity is a business imperative - one that must be embedded into every aspect of how we operate in order to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense. As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompass all dimensions of diversity, and that we demand the same of the people we work with. Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.

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Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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