Senior Influencer Manager

McCann; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Public holiday entitlement

Pension scheme

Private medical insurance

Life assurance

Group income protection

Time Well Taken days

Mental health support

Job summary

McCann Content Studios in London seeks a Senior Influencer Manager to lead influencer campaigns for multiple brands on a hybrid schedule (3 days in the office). You will design campaigns, forge creator partnerships, and ensure best-in-class activation across platforms.

You will mentor junior team members, analyse campaign data, and apply trends to maximise reach and impact while driving commercial outcomes.

Qualifications

• Strong client services mindset and can-do attitude.
• Highly organized with time management and multitasking ability.
• Detail-oriented problem solver with proactive mindset.
• Deep knowledge of social media platforms and trends.
• Experience in paid social campaigns across major platforms.
• Advanced data analytics capabilities.

Responsibilities

• Execute influencer marketing campaigns across multiple brands.
• Leverage trend insights to deliver creator activations.
• Draft and negotiate influencer agreements and templates.
• Analyse campaign performance and industry best practices.
• Mentor junior team members and support collaboration.
• Stay ahead of industry trends and opportunities.

Skills

Influencer marketing

Social media expertise

Analytics

Data collation

Tools

CreatorIQ

Excel

PowerPoint

Job description

Senior Influencer Manager – McCann Content Studios, London (Hybrid – 3 days per week in the office)

McCann Content Studios (MCS) is a global hub for social and influencer capabilities, working with brands such as Aldi, Nike, and X Box. MCS offers end‑to‑end social strategy, creativity, community management, influencer marketing, paid social, and analytics.

Key Duties and Responsibilities

• Work with the team to execute best‑in‑class influencer marketing campaigns for multiple brands simultaneously.
• Utilise creativity and current trend knowledge to deliver innovative creator activations.
• Adhere to best practices around campaign delivery, using influencer marketing tools and championing new tools and processes.
• Perform competitive analysis, industry research, and assessment of best practices.
• Draft, negotiate and execute robust influencer agreements, keeping templates current with industry developments.
• Leverage an existing network of contacts to build and fast‑track campaign opportunities.
• Stay abreast of current projects, collaborating with the team to brainstorm and create new opportunities.
• Demonstrate best‑in‑class activation and project management skills.
• Take ownership and accountability for work and projects.
• Provide support and mentorship to junior team members, ensuring effective communication and collaboration.
• Display high levels of commerciality and apply a keen understanding of the broader marketing environment.

About You

• Natural client services person, approachable and personable with a can‑do attitude.
• Highly organised, process‑driven, with strong time management and multitasking ability.
• Detail‑oriented problem solver who mediates with a “how can we make this happen” work ethic.
• Social media expert with deep understanding of platforms and trends.
• Proficient in data collation and influencer analytics.
• Experienced in implementing and optimising paid social campaigns on Instagram, Facebook Business Manager, Twitter Ads, LinkedIn, and Snapchat.
• Skilled in conducting competitor analyses to identify gaps and opportunities.
• Advanced proficiency with digital analytics and social tools, Excel, PowerPoint, and Creator IQ.
• Able to synthesize insights from data to inform future strategies and best practice approaches.
• Curious, constantly learning the evolving industry, reading, watching, and listening to stay abreast of cultural trends.
• Highly adaptive to changing client and team or business needs.

Benefits

• Public holiday entitlement, pension scheme, private medical insurance, life assurance, and group income protection.
• Three “Time Well Taken” days per year for collective downtime.
• On‑demand 1:1 mental health and coaching support through MyndUp and free Headspace membership.
• Subsidised on‑site massages, haircuts, manicures, and a dog‑friendly office.
• Free on‑site breakfast, snacks, drinks, and regular “Lounge Nights” on the office rooftop.
• Access to learning tools from SPARK, LinkedIn Learning, and external opportunities with NABS, WACL, and the IPA.
• Birthday off.
• Tree planted in your name for every year of McCanniversary.
• Cycle to Work scheme and onsite facilities including showers and hair styling appliances.
• Discounts with partners such as Eataly, Merlin, and cinemas, plus independent financial advice.

McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its forms and provide equal employment opportunities to all qualified applicants. We will process your personal data in accordance with our Recruitment Privacy Notice.

Minimum in‑office attendance: 3 days per week.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/