Senior Influencer & Branded Content Strategist

PMG; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Retirement & Pension Plans

Fertility benefits

Healthcare

Pet Insurance

Lifestyle Spending Accounts

Commuter Benefits

Annual Bonus

Volunteering Opportunities

AI Enterprise License

Job summary

PMG is seeking a senior Influencer & Branded Content leader in Greater London to identify and partner with influencers, develop and execute campaigns, and ensure brand guidelines are followed across social, digital and experiential programs.

You will mentor junior team members, analyze campaign performance, stay on top of trends, and help scale PMG’s creator marketing discipline while delivering measurable results for clients.

Qualifications

• Experience in Influencer & Branded Content with a bachelor’s degree or equivalent work experience.
• Expertise in content creation and influencer marketing strategy, driving impactful partnerships and innovative campaigns.
• Experience in contract review and proposal development, ensuring smooth negotiations and long-term influencer collaborations.
• Advanced detail orientation, overseeing accurate execution, reporting, and strategic alignment in influencer initiatives.

Responsibilities

• Lead the identification and selection of influencers that align with our clients' target audiences and campaign objectives.
• Collaborate with the Lead to develop and execute comprehensive influencer campaigns, ensuring seamless coordination between influencers, internal teams, and clients.
• Oversee the creation and delivery of branded content, including adherence to brand guidelines and coordination with influencers and internal teams to achieve outcomes.
• Support the Senior Overseer in analyzing campaign performance, extracting key insights, and providing strategic recommendations for future campaigns.
• Stay up-to-date with industry trends, emerging platforms, and best practices in influencer marketing, sharing relevant insights with the team.
• Support mentoring and guiding Associate-level team members, providing support and sharing knowledge to help them grow in their roles.

Skills

Influencer marketing

Campaign management

Negotiation

Presentation & communication

Education

Bachelor's degree or equivalent work experience

Tools

Influencer dashboards

Job description

PMG is seeking a senior Influencer & Branded Content leader in Greater London to identify and partner with influencers, develop and execute campaigns, and ensure brand guidelines are followed across social, digital and experiential programs.

You will mentor junior team members, analyze campaign performance, stay on top of trends, and help scale PMG’s creator marketing discipline while delivering measurable results for clients.