Senior Growth Manager

AAW Group | B Corp; Greater London; Hybrid; GBP 53,000 - 59,000; Full time

Job summary

The Royal British Legion is seeking an experienced Senior Growth Manager to lead its supporter growth, turning engagement into long-term income and loyalty.

This hybrid London role focuses on data-driven growth across individual giving, with cross-sell, upsell and reactivation campaigns, and requires strong leadership and stakeholder management.

Qualifications

• Experience in mass fundraising or large-scale donor communications.
• Strong data analytics and insight-driven decision making.
• Proven ability to manage and develop teams.

Responsibilities

• Lead growth strategy for supporter acquisition, engagement and income.
• Direct cross-sell, upsell and reactivation campaigns.
• Collaborate with internal teams to ensure a joined-up supporter journey.
• Manage Growth Manager and two Growth Officers.

Skills

Data-driven

People leadership

Stakeholder management

Growth strategy

Mass fundraising experience

Job description

Location: London, with a minimum of two days per week in the Haig House hub, Borough High Street

Salary: £53,381-£58,818 per annum (inclusive of London Supplement)

Contract: Permanent, full-time, 35 hours per week

The Royal British Legion is looking for an experienced and data-minded Senior Growth Manager to lead its supporter growth activity and help turn engagement into long-term income and loyalty.

This is a senior role focused on one of the biggest opportunities within RBL’s mass fundraising programme. You will lead the strategy for Growth, using data and supporter insight to shape targeted cross-sell, upsell and reactivation activity across individual giving. The focus will be on understanding what supporters need, when they are most likely to engage and how communications can strengthen the individual giving supporter experience while increasing lifetime value.

Reporting to the Head of Acquisition and Development, you will define Growth plans, set priorities and use performance data to understand what is working and where there is potential to improve.

Working closely with colleagues across Acquisition, Welcome, Retention, Planning, Data, Events, Legacies and other areas of Fundraising, you will help create a consistent supporter experience and ensure Growth activity contributes to wider fundraising objectives.

You will also lead and develop a Growth Manager and two Growth Officers, creating clarity, supporting high performance and ensuring the team has the insight and focus needed to deliver. Strong stakeholder management will be important, as you build effective relationships across RBL and with external agencies, bringing together different teams and priorities to deliver joined-up supporter journeys.

The ideal candidate will bring significant experience of developing and delivering mass fundraising or customer communication strategies, with a strong understanding of individual giving, supporter experience and how data can be used to improve engagement and income.

You will have proven experience managing teams, working with complex programmes and budgets, and using insight to make informed decisions about audiences, communications and performance. You will be comfortable translating strategy into clear plans and measurable outcomes, while influencing stakeholders across a large and complex organisation.

This is an opportunity to shape how RBL builds stronger relationships with its supporters beyond their initial engagement, using data, insight and a clear understanding of supporter needs to increase loyalty, sustainable income and long-term value in support of the Armed Forces community.