Senior Growth Manager

Alfa AI; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Profiles Creative partners with a science-led premium skincare brand to appoint a Senior Growth Manager for its next phase of digital expansion. Based in Hackney with hybrid work, you will own the DTC growth agenda and shape the customer journey to accelerate online revenue.

You will lead paid channels, CRO, and lifecycle marketing, translating data into commercial strategies and driving measurable impact across the ecommerce funnel.

Qualifications

• Proven track record in Growth Manager/Senior Growth Manager roles driving DTC revenue.
• Expert in performance marketing and CAC optimisation.
• Strong CRO, multivariate/A-B testing and user journey mapping.
• Experience with retention, segmentation and lifecycle marketing.
• Advanced analytics using GA to translate data into commercial insight.

Responsibilities

• Own and drive the end-to-end DTC ecommerce growth strategy to scale online revenue, customer acquisition, and market share.
• Evaluate digital traffic sources and paid acquisition channels to improve marketing efficiency, lower acquisition costs, and attract high-value shoppers.
• Lead CRO initiatives across landing pages, product pages, and checkout funnel to remove friction and improve path to purchase.
• Build data-driven retention and lifecycle marketing programmes to boost repeat purchases and maximise LTV.
• Establish analytics frameworks and KPI reporting to track performance, measure attribution, and extract actionable insights for future investment.

Skills

Growth strategy

Performance marketing

CRO

Lifecycle marketing

Data analytics

Tools

Google Analytics

Job description

Ready to take full commercial ownership of a high-potential direct-to-consumer channel? Profiles Creative is partnering with a science-led premium skincare brand to appoint a Senior Growth Manager to lead its next phase of digital expansion. While the brand has established strong, successful wholesale partnerships with prestigious beauty retailers, its direct-to-consumer channel represents an incredible, untapped opportunity. In this permanent, full-time hybrid role based in the Hackney, you will have the autonomy to evaluate the existing digital footprint, re-architect the customer journey, and execute a high-impact commercial growth strategy.

Key Responsibilities

• Own and drive the end-to-end DTC ecommerce growth strategy to scale online revenue, customer acquisition, and market share.
• Evaluate digital traffic sources and paid acquisition channels to improve marketing efficiency, lower acquisition costs, and attract high-value shoppers.
• Lead comprehensive conversion rate optimisation (CRO) initiatives across landing pages, product pages, and the checkout funnel to remove friction and enhance the path to purchase.
• Build data-driven customer retention and lifecycle marketing programmes to boost repeat purchase rates and maximise customer lifetime value (LTV).
• Establish robust analytics frameworks and KPI reporting to track performance, measure attribution, and extract actionable insights for future investment.

Required Skills & Experience

• Proven track record in a Growth Manager, Senior Growth Manager, or ecommerce growth role with clear evidence of driving DTC revenue.
• Deep expertise in performance marketing, digital acquisition channels, and CAC optimisation.
• Strong background in conversion rate optimisation (CRO), multivariate/A-B testing, and user journey mapping.
• Demonstrated experience with customer retention strategies, customer segmentation, and lifecycle marketing.
• Advanced analytical capability using tools such as Google Analytics to translate complex data into commercial recommendations.
• Please note: applicants must have existing right to work in the United Kingdom, as visa sponsorship is not available.

KEY

• Prior experience scaling ecommerce within the beauty, skincare, wellness, or luxury consumer goods sectors.
• Hands-on familiarity with testing tools and modern DTC ecommerce tech stacks.

Why Join

This role gives you a blank canvas to build and shape an autonomous growth engine within an established, premium brand. You will enjoy total ownership of the DTC roadmap, collaborate directly with key stakeholders, and see the immediate commercial impact of your strategic decisions as you scale this channel from the ground up.