Senior Groups & Events Manager - W London

TN United Kingdom; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player seeks a dynamic Senior Groups & Events Manager to join their vibrant team in London. This role involves managing client relationships, developing sales strategies, and ensuring exceptional customer service. You'll engage with key stakeholders and utilize digital marketing channels to drive business growth. With a focus on hospitality, this position offers a unique opportunity to work in a fast-paced environment, contributing to memorable events and experiences. If you are passionate about hospitality and thrive in a collaborative atmosphere, this is the perfect role for you.

Benefits

Complimentary Meals

Paid Accommodation Service Charge

Sales Bonus Programme

Access to Training Resources

23 Days Holiday

Complimentary Uniform Dry Cleaning

Company Pension Scheme

Emotional Wellbeing Resources

Monthly Fun Events

Global Marriott Hotel Discounts

Qualifications

• Proven experience in managing events and client relationships.
• Strong understanding of sales strategies and customer service.

Responsibilities

• Build and maintain relationships with clients through events and networking.
• Develop and implement sales strategies for MICE & Group segments.

Skills

Customer Relationship Management

Sales Strategy Development

Negotiation Skills

Digital Marketing

Event Management

Education

Bachelor's Degree in Hospitality Management

Relevant Certifications

Tools

Sales Systems

Digital Marketing Platforms

Job description

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Senior Groups & Events Manager - W London, London

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Client:

Location:

London, United Kingdom

Job Category:

Hospitality

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EU work permit required:

Yes

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Job Reference:

f7ed7e22952c

Job Views:

1

Posted:

07.05.2025

Expiry Date:

21.06.2025

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Job Description:

Join our vibrant commercial team at W London as our Senior Groups & Events Manager.

Located in Soho, W London owns the stage in the epicentre of the city’s cultural core. Plugged in to the pulse of London’s energetic social scene, this is where louder-than-life Soho mixes with the glitzy West End.

W London - why anywhere else?

• Meals - Tasty and Varied Complimentary Meals in our Green Room canteen.
• Accommodation Service Charge - Paid each month!
• Bonus Plan - Eligible for our sales bonus programme
• Learning and Growing - Access to the best digital and classroom based training resources and cross exposure opportunities
• Apprenticeships - Opportunities to undertake an apprenticeship to support your development in your role.
• Holiday - 23 days of holiday excluding public holidays (increase to 27 days with length of service
• Uniform Dry Cleaning- Complimentary, on site.
• Company Pension Scheme – Save for your future.
• Take Care - Access to our Take Care Emotional Wellbeing Resources & Associate Assistance Service
• Celebrate - Awards and Recognition Celebrations
• Benefit Hub - Access to further discounts for shopping, cinema tickets, technology and more!
• Events - Monthly Calendar of Associate Focused & Fun Events
• Long Service Recognition - Dedicated appreciation events for when you reach career milestones within the company.
• Global Marriott Hotel Discounts – Accessible to you and your loved ones, travel the world with Marriott International.
• Food & Beverage Discounts - 20% Discount in all F&B outlets within Marriott Properties
• Spa Discounts – 30% discount in our Away Spa

Core Responsibilities

• Attends customer events, trade shows and sales missions to maintain, build and develop relationships with Marriott Global Sales Offices (GSOs) key stakeholders and customers in key-feeder markets.
• Build and maintain long-term relationships with existing and potential clients through regular communication and networking.
• Effectively presents hotel benefits and features based on customer needs.
• Utilizes negotiation skills and creative selling abilities to uncover new business.
• Utilise digital marketing channels, including social media, email marketing, and online advertising, to reach target audiences effectively.
• Support the hotel’s service and relationship strategy, driving customer loyalty by engaging and connecting with new customers and inspiring guests through each customer experience.
• Develop and manage relationships with key stakeholders, both internal and external

Developing & Executing Sales Strategies

• Works with sales leader to ensure understanding of sales strategy and effective implementation of this strategy for the MICE & Group segments.
• Assists in the development, implementation and sustaining of aggressive solicitation program focused on increasing business.
• Works with management team to create and implement a sales plan addressing revenue, customers and the market for the MICE & Group segments.
• Assists with the development and implementation of promotions, both internal and external.
• Provides positive and aggressive leadership to ensure maximum revenue potential (., sets example with personal booking goals).
• Develops and implement sales strategies to achieve property’s objectives whilst consistently analysing market information.

Analysing & Reporting on Sales and Financial Data

• Analyses market information by using sales systems and implements strategy to achieve property’s financial room goals.
• Assists Revenue Management with completing accurate six period projections.
• Reviews guest satisfaction results to identify areas of improvement.
• Support Director of Sales & Distribution in preparation of regular reports on sales performance, including reporting on KPI target results, market trends, and competitor activities for management review.

Ensuring Exceptional Customer Service

• Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.
• Interacts with guests to obtain feedback on product quality and service levels.
• Empowers employees to provide excellent customer service.
• Observes service behaviours of employees and provides feedback to individuals and/or managers.
• Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement.
• Executes and supports the company’s Customer Service Standards and property’s Brand Standards.
• Participates in and practices daily service basics of the brand.
• Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.
• Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the company.
• Gains understanding of the property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.

To be considered for this role, all applicants must have proven right to work in the United Kingdom

W Hotels are an equal opportunity employer.We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.We are committed to non-discrimination onanyprotectedbasis, such as disability and veteran status, or any other basis covered under applicable law.