Senior Gaming Insights & Competitive Trends Analyst

PlayStation; Greater London; Vor Ort; GBP 65.000 - 95.000; Vollzeit

Zusammenfassung

Sony Interactive Entertainment is seeking a Senior Analyst to drive competitive analyses and insights across gaming markets. You will manage end-to-end projects, blending qualitative judgment with quantitative methods to inform product strategy and market launches.

You’ll work with stakeholders across the organisation, developing repeatable analytical workflows, improving AI-assisted research, and elevating the team’s analytical capabilities to deliver actionable intelligence.

Qualifikationen

• Experience as a senior analyst in the games industry with a strong understanding of the gaming business and its main actors.
• Proficiency in primary and secondary source research, data management and manipulation using relevant tools.
• Excellent storytelling and presentation abilities.
• Strong project management skills to dependably deliver end-to-end projects.

Aufgaben

• Crafting and delivering impactful, actionable competitive market analyses and insights using all relevant sources and employing qualitative and quantitative methods
• Contributing to and developing our competitive analysis methodology as this function evolves within SIE, with a focus on quantitative analysis
• Assess market developments, competitor performance and platform strategies using relevant data paired with qualitative insight
• Managing analysis projects end-to-end, from initial briefing through to final delivery, follow‑up, and impact assessment
• Developing repeatable analytical workflows and models that combine and validate internal & external data, critically assess evidence, and size markets and opportunities
• Managing and developing intelligence assets, including sourcing, processing, aggregating data, providing access, and distributing information
• Serving as the point of contact and representative for our team within the broader organisation
• Improving research efficiency through responsible adoption and implementation of AI tools

Kenntnisse

Competitive analysis

Market analysis

SQL

Spreadsheet modelling

Storytelling

Project management

Stakeholder influence

Jobbeschreibung

Sony Interactive Entertainment is seeking a Senior Analyst to drive competitive analyses and insights across gaming markets. You will manage end-to-end projects, blending qualitative judgment with quantitative methods to inform product strategy and market launches.

You’ll work with stakeholders across the organisation, developing repeatable analytical workflows, improving AI-assisted research, and elevating the team’s analytical capabilities to deliver actionable intelligence.