Senior Gaming Insights & Competitive Analyst

Sony Playstation; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Job summary

Sony Interactive Entertainment is seeking a Senior Analyst to drive competitive analysis projects across PC and Mobile gaming markets, working with product and business partners to deliver actionable insights. You will manage end-to-end projects, combine qualitative judgment with quantitative methods, and help elevate the team's analytical capabilities.

The role emphasizes initiative, communication, and cross-functional collaboration.

Qualifications

• Experience as a senior analyst in the games industry.
• Strong storytelling and presentation abilities.
• Proficiency in primary and secondary source research and data manipulation.
• Experience engaging with senior executives.
• Excellent communication and stakeholder influence.

Responsibilities

• Crafting and delivering competitive market analyses and insights.
• Develop quantitative analysis capabilities to support decisions.
• Manage analysis projects end-to-end from briefing to delivery.
• Size markets and opportunities using internal and external data.
• Develop repeatable analytical workflows and models.
• Manage intelligence assets and distribute information.
• Serve as the point of contact for the team within the organisation.
• Improve research efficiency through AI tools adoption.

Skills

Market analysis

Gaming industry

SQL proficiency

Stakeholder management

Storytelling

Project management

Analytical skills

Communication skills

Executive briefing

Tools

SQL

Excel

Data visualization

Job description

Sony Interactive Entertainment is seeking a Senior Analyst to drive competitive analysis projects across PC and Mobile gaming markets, working with product and business partners to deliver actionable insights. You will manage end-to-end projects, combine qualitative judgment with quantitative methods, and help elevate the team's analytical capabilities.

The role emphasizes initiative, communication, and cross-functional collaboration.