Senior Gaming Insights & Competitive Strategy Analyst

Sony Interactive Entertainment; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Sony Interactive Entertainment (SIE) is seeking a Senior Analyst to drive competitive analysis projects across PC and mobile gaming markets. You will work with product and business partners, applying quantitative and qualitative methods to strengthen analytics capabilities and inform strategy.

You will manage end-to-end projects, develop repeatable workflows, and influence stakeholders across the organisation.

Qualifications

• Experience as a senior analyst in the games industry with a strong understanding of the gaming business and its main actors.
• Proficiency in primary and secondary source research, data management and manipulation using relevant tools.
• Excellent storytelling and presentation abilities.
• Strong project management skills to dependably deliver end‑to‑end projects.

Responsibilities

• Crafting and delivering impactful, actionable competitive market analyses and insights using all relevant sources and methods.
• Contributing to and developing our competitive analysis methodology with a focus on quantitative analysis.
• Assess market developments, competitor performance and platform strategies using data with qualitative insight.
• Managing analysis projects end-to-end from briefing to delivery, follow-up and impact assessment.
• Developing repeatable analytical workflows and models that validate data and size markets and opportunities.
• Managing and developing intelligence assets, including sourcing, processing, and distributing information.
• Serving as the point of contact for the team within the wider organisation.
• Improve research efficiency through responsible adoption and implementation of AI tools.

Skills

SQL proficiency

Quantitative analysis

Qualitative analysis

Storytelling

Project management

Gaming industry knowledge

Stakeholder engagement

Tools

SQL

Job description

Sony Interactive Entertainment (SIE) is seeking a Senior Analyst to drive competitive analysis projects across PC and mobile gaming markets. You will work with product and business partners, applying quantitative and qualitative methods to strengthen analytics capabilities and inform strategy.

You will manage end-to-end projects, develop repeatable workflows, and influence stakeholders across the organisation.