Senior Gaming Insights & Competitive Analysis Lead

Game Companies; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Sony Interactive Entertainment seeks a Senior Analyst to lead competitive analysis projects across gaming platforms. You will manage multiple analyses, combining qualitative judgment with quantitative methods to inform product development, market launch and operational decisions.

You will influence stakeholders with compelling narratives and robust data insights. You will work with cross-functional partners to refine methodologies, grow analytical capabilities and expand the use of AI-driven

Qualifications

• Experience in senior analyst role within games industry and proven success delivering competitive analyses.
• Strong ability to research using primary and secondary sources and manipulate data.
• Excellent storytelling and presentation abilities; capable of influencing stakeholders.
• Strong project management skills with end-to-end delivery.

Responsibilities

• Crafting and delivering competitive market analyses and insights using qualitative and quantitative methods.
• Developing and evolving quantitative analysis methods and infrastructure.
• Assessing market developments, competitor performance, and platform strategies with data and insights.
• Managing end-to-end analysis projects from briefing to final delivery and impact assessment.
• Developing repeatable analytical workflows combining internal and external data, sizing markets.
• Managing and developing intelligence assets, including data sourcing, processing, and distribution.
• Serving as primary contact for the team within the wider organisation.
• Improving research efficiency through AI tool adoption and implementation.

Skills

Competitive analysis

Market analysis

Gaming industry

SQL proficiency

Data modelling

Stakeholder communication

Project management

Storytelling

Quantitative analysis

Tools

SQL

Job description

Sony Interactive Entertainment seeks a Senior Analyst to lead competitive analysis projects across gaming platforms. You will manage multiple analyses, combining qualitative judgment with quantitative methods to inform product development, market launch and operational decisions.

You will influence stakeholders with compelling narratives and robust data insights. You will work with cross-functional partners to refine methodologies, grow analytical capabilities and expand the use of AI-driven