Senior Field Marketing Manager, EMEA

Assembledhq; Greater London; On-site; GBP 80,000 - 105,000; Full time

Benefits offered by this job

Development credits

AI tools budget

Paid parental leave

Catered lunches

Job summary

Assembled is hiring its first marketer in London to own the EMEA field calendar and drive regional demand through events, dinners, and roadshows. You will define what Europe needs from marketing, then execute campaigns with European flair in collaboration with global teams.

You’ll shape local content, partner programs, and account-based strategies while building AI-enabled workflows to scale outreach across multiple countries.

Qualifications

• 6–9 years in field, events, or regional marketing at B2B companies selling into enterprise, including time owning UK or EMEA programs rather than supporting someone else's.
• Startup, get sh*t done mindset. The region is new and our team there is small and scrappy.
• You’ve been early somewhere — the first marketer in a region or on a small team, where no playbook existed and you wrote one.
• Event judgment with receipts. Tell us about an event you cut and why, not only the ones that worked.
• Nice to have: experience in European markets beyond the UK, with an understanding of how programs need to differ by market.
• A close working relationship with sales. You’ve sat in pipeline reviews, you know what an AE needs from a dinner, and you can hold your own on account strategy.
• AI systems you've built and use, with an example you can walk through. One marketer covering this much ground without AI is a headcount request, not a plan.
• A bias to go first. You'd rather run a twelve-person dinner next month than spend the quarter planning a conference booth for next year.

Responsibilities

• Own the EMEA field calendar and the budget behind it — decide which events, dinners, and roadshows are worth doing, and which ones we skip.
• Run field as a pipeline channel: pre-event targeting through opportunity creation and deal acceleration, with named accounts attached to every program.
• Build account-based programs sized to the deal, whether that's one account, a handful, or a roomful, in lockstep with the London sales team.
• Build our EMEA partner and channel motion — joint events, co-marketing, and the relationships that get us in front of buyers we can't reach on our own.
• Be the voice of the European market inside Assembled: what needs localizing, which content doesn't land, where our story has to change by country, and what customer stories to bring to life
• Foster community efforts. Get to know the European CX/WFM community by genuinely contributing and building relationships across a wide variety of stakeholders
• Bring EU-specific campaign ideas to the team and make sure Europe is designed into campaigns rather than translated at the end
• Build AI workflows that let one marketer cover multiple countries — invite list enrichment, event pages, personalized follow-up at volume, post‑event analysis

Skills

EMEA marketing

Event planning

Sales alignment

AI workflows

Startup mindset

First mover

Job description

About Assembled helps companies scale great customer support. As consumers, we’ve all been there. You need help, you’re stuck on hold or going in circles with an AI, and your problem still isn’t solved.

Behind great support is a complex operational problem: thousands of people and AI agents working across teams, time zones, and products as new problems emerge. Assembled gives support leaders the tools to manage that complexity, from AI agents that resolve customer issues to software that forecasts demand, builds schedules, and makes intraday adjustments.

More than 400 companies, including DoorDash, Salesforce, Stripe, and Sephora, trust Assembled. We've raised $71M from NEA, Emergence Capital, Stripe, and Basis Set Ventures and have offices in San Francisco, New York, and London.

The RoleWe’re hiring our first marketer in London. Europe is our next growth market, and right now we’ve got a tight-knit, quota-focused sales team with big goals and not much regional marketing behind them—yet.

You’ll change that. Field events are the engine — dinners, roadshows, conferences, executive gatherings that put our team in front of the CX and Workforce Management leaders running Europe’s most complex operations. But this isn’t a role that stops at the event calendar. You’ll be the person who figures out what the European market needs from marketing and then goes and does it.

We’re starting in the UK with plans to expand across the region. You’ll work closely with our global events lead on moments where EMEA shows up inside the worldwide program, and with our growth team on campaigns that need European flair.

We work together in person five days a week from our London office in King’s Cross.

What You’ll Do

• Own the EMEA field calendar and the budget behind it — decide which events, dinners, and roadshows are worth doing, and which ones we skip
• Run field as a pipeline channel: pre-event targeting through opportunity creation and deal acceleration, with named accounts attached to every program
• Build account-based programs sized to the deal, whether that's one account, a handful, or a roomful, in lockstep with the London sales team
• Build our EMEA partner and channel motion — joint events, co-marketing, and the relationships that get us in front of buyers we can't reach on our own
• Be the voice of the European market inside Assembled: what needs localizing, which content doesn't land, where our story has to change by country, and what customer stories to bring to life
• Foster community efforts. Get to know the European CX/WFM community by genuinely contributing and building relationships across a wide variety of stakeholders
• Bring EU-specific campaign ideas to the team and make sure Europe is designed into campaigns rather than translated at the end
• Build AI workflows that let one marketer cover multiple countries — invite list enrichment, event pages, personalized follow-up at volume, post‑event analysis

What You Bring

• 6–9 years in field, events, or regional marketing at B2B companies selling into enterprise, including time owning UK or EMEA programs rather than supporting someone else's
• Startup, get sh*t done mindset. The region is new and our team there is small and scrappy. You know how to spot the highest-leverage opportunities and collaborate cross-functionally to make magic happen
• You’ve been early somewhere — the first marketer in a region or on a small team, where no playbook existed and you wrote one
• Event judgment with receipts. Tell us about an event you cut and why, not only the ones that worked
• Nice to have: experience in European markets beyond the UK, with an understanding of how programs need to differ by market
• A close working relationship with sales. You’ve sat in pipeline reviews, you know what an AE needs from a dinner, and you can hold your own on account strategy
• AI systems you've built and use, with an example you can walk through. One marketer covering this much ground without AI is a headcount request, not a plan
• A bias to go first. You'd rather run a twelve-person dinner next month than spend the quarter planning a conference booth for next year

Our UK benefits

• Quarterly credits for professional development, wellness, and commuting
• Budget for AI tools and experimentation, giving you room to test new ideas, build workflows, and rethink how you work
• Paid parental leave
• Onsite work model with catered lunches everyday (M-F)

The estimated base salary range for this role is £80,000 - £105,000 per year. The base pay offered may vary depending on location, job-related knowledge, skills, and experience. Stock options are provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered.

We know great candidates don’t always meet every requirement listed in a job description. We value diverse perspectives and are committed to building an inclusive workplace where everyone feels like they belong and has the opportunity to do their best work.

For United States Applicants:Assembled participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

For United Kingdom Applicants:Assembled is required to verify your right to work in the UK and will conduct a Right to Work check prior to employment in accordance with applicable law.

Compensation

• £80K – £105K
• Offers Equity