Senior Field Marketing Manager

Cornerstone OnDemand; United Kingdom; Remote; GBP 80,000 - 110,000; Full time

Job summary

Cornerstone OnDemand is seeking an energetic Senior Field Marketing Manager to lead UK and Ireland field marketing within the EMEA team. You will connect regional Sales and BDR priorities with Corporate Marketing plans to drive awareness, advocacy, and regional pipeline and revenue goals.

You will own the regional strategy, calendar, and budget, collaborate across Marketing functions, and localise campaigns for specific audiences while maintaining brand consistency.

Qualifications

• Minimum of 7 years’ experience in field marketing or demand generation in B2B marketing space; software/SaaS marketing experience preferred; experience supporting a large sales team is a plus
• Comfort with owning a strategic region without owning every element of the marketing mix – collaboration is key for this role.
• Experience with Salesforce and Marketo with the ability to use the tools for effective reporting and analysis would be a plus
• The ability to negotiate vendor contracts and accurately manage budgets
• Excellent verbal and written communication skills
• Excellent interpersonal skills with a demonstrated ability to work in a cross-functional, matrixed team environment (including close alignment with Sales, Corporate Marketing, and Partner Marketing)
• Strong business acumen and knowledge of marketing best practices
• Strong organisational and time-management skills with the ability to handle multiple tasks in a changing environment
• A results and team-oriented outlook and the appetite to work in a fast-paced environment
• A proven track record of working with Sales Teams successfully

Responsibilities

• Own and create the field marketing strategy and integrated activity calendar for the UK and Ireland, collaborating with Sales Leadership to cover events, webinars, ABX, campaigns, emailing, social and segmentation
• Align regional activities to country opportunities, nuances, and quarterly objectives
• Create a regional demand generation strategy to drive qualified leads and pipeline
• Localise global/EMEA campaigns for specific audiences while ensuring brand consistency
• Develop in-region activity addressing specific prospect and customer cohorts
• Drive pipeline acceleration and account-based campaigns aligned to Sales plays
• Plan and execute marketing strategy across the UK and Ireland with Corporate Marketing and the extended team
• Partner with Sales and BDR to align on target accounts, campaigns, and follow-up
• Monitor and analyse funnel performance to inform optimizations and investments
• Coordinate with wider marketing to ensure consistent execution across key countries
• Manage the field marketing budget for the region
• Collaborate with Partner Marketing and Alliances Manager on co-marketing with partners
• Support Pan-EMEA projects such as events and webinars
• Indirectly manage a marketing coordinator, providing priorities and guidance for on-time delivery

Skills

Field marketing

Demand generation

Sales collaboration

Communication skills

Collaboration

Business acumen

Time management

Team oriented

Regional strategy

Proven track record with Sales

Tools

Salesforce

Marketo

Job description

Cornerstone OnDemand is looking for an energetic, experienced Senior Field Marketing Manager to join our vibrant EMEA marketing team as marketing lead for the UK and Ireland. The Senior Field Marketing Manager will be primarily responsible for connecting the dots between regional Sales and BDR priorities and Corporate Marketing plans in order to craft a regional marketing strategy that creates awareness and advocacy for the Cornerstone brand, while supporting the delivery of regional pipeline and revenue goals across these countries.

In this role you will….

• Own and create the field marketing strategy and integrated activity calendar for the UK and Ireland, in collaboration with Sales Leadership to cover, but not limited to: events (owned and third party), webinar programmes, Account Based Marketing & Experience (ABX), campaign roll out, emailing, social and segmentation.

• Comprehend and align to regional opportunities, country-level nuances, and quarterly objectives across the UK and Ireland

• Create a regional demand generation strategy designed to drive and accelerate qualified leads and pipeline across the region, aligned to regional priorities

• Adopt global and EMEA growth campaigns, localise and augment these campaigns for specific audiences, and ensure accuracy and brand consistency

• Create in-region activity that addresses specific prospect and customer cohorts

• Adopt pipeline acceleration and key account strategies for the execution of creative, agile campaigns across the region, aligned to Sales plays and coverage models

• Work closely with Corporate Marketing and the extended marketing team (Content, Campaigns, ABX, Client Experience, Product Marketing, Communications, Operations, Programs, Partner Marketing, Digital and Events) to plan and execute the marketing strategy across the UK and Ireland

• Partner with Sales and BDR stakeholders to deeply understand country requirements, objectives and growth opportunities, and maintain tight alignment on target accounts, campaigns, and follow-up

• Monitor and analyse marketing and sales performance and trends throughout the funnel, using insights to drive recommendations, optimisations, and investment decisions

• Collaborate with the extended marketing organisation to understand and articulate the wider marketing and communications strategy, ensuring consistent execution across the key countries

• Manage the field marketing budget for the region

• Work closely with Partner Marketing and the regional Alliances Manager to create co‑marketing activity with select partners

• Work with the EMEA Marketing Director on Pan-EMEA projects such as events and webinars as needed

• Indirectly manage a marketing co‑ordinator supporting the region, providing clear priorities, feedback, and guidance to ensure on‑time delivery of programmes and localisation needs

You’ve got what it takes if you have…

• High energy, are collaborative and possess the desire to learn, grow and win

• Minimum of 7 years’ experience in field marketing or demand generation in B2B marketing space; software/SaaS marketing experience preferred; experience supporting a large sales team is a plus

• Comfort with owning a strategic region without owning every element of the marketing mix – collaboration is key for this role.

• Experience with Salesforce and Marketo with the ability to use the tools for effective reporting and analysis would be a plus

• The ability to negotiate vendor contracts and accurately manage budgets

• Excellent verbal and written communication skills

• Excellent interpersonal skills with a demonstrated ability to work in a cross-functional, matrixed team environment (including close alignment with Sales, Corporate Marketing, and Partner Marketing)

• Strong business acumen and knowledge of marketing best practices

• Strong organisational and time-management skills with the ability to handle multiple tasks in a changing environment

• A results and team-oriented outlook and the appetite to work in a fast-paced environment

• A proven track record of working with Sales Teams successfully

The ideal candidate will be both creative and analytical – identifying new and inventive ways to generate leads and pipeline for a busy sales and account management team, while putting everything in place to track, measure and report back on the effectiveness of the strategy.

Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at [e-mail]