Senior Field Marketing Manager

Spendesk, Inc.; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a driven and ambitious individual to join their dynamic marketing team. In this pivotal role, you will take ownership of regional marketing performance, leading innovative campaigns that drive pipeline growth and revenue. Collaborating closely with sales teams, you'll leverage your expertise in B2B field marketing and event execution to create impactful strategies that resonate with target audiences. This is a unique opportunity to contribute to a fast-growing fintech company, where your insights and creativity will help shape the future of marketing initiatives. If you're passionate about making a difference and thrive in a collaborative environment, this role is perfect for you.

Benefits

Fully covered Oyster card

£45 monthly wellness allowance

Access to Moka.care

Pension scheme

28 days of holidays

Latest Apple Mac equipment

Company virtual events

Great office snacks

Vitality private health insurance

Bupa private dental care

Qualifications

• 5+ years of experience in B2B field marketing or similar roles.
• Strong skills in event execution and operational process management.

Responsibilities

• Own content campaign roadmap and lead event marketing execution.
• Design and execute lead nurture strategies to drive engagement.

Skills

B2B field marketing

Event execution

Lead nurture

Email marketing

Collaboration skills

Data-driven approach

Account-based marketing (ABM)

Tools

HubSpot

Salesforce

Job description

Spendesk is at a pivotal moment of transformation. Under the leadership of our new CEO Axel Demazy and VP of Marketing Ollie Bryden, we're building a world-class organisation poised for our next growth phase.

We're approaching profitability and you'll join a refreshed, high-caliber leadership team that's continuing to expand Spendesk's large footprint over Europe.

In this role, you'll report to the Head of Content & Field Marketing and work closely with our Regional Sales team to drive forward pipeline growth in your target market.

If you're driven and ambitious and have 5+ years in a regional marketing, field marketing or demand generation role.

What you’ll be doing

• Regional campaigns:
• Own content campaign roadmap for target regions, working directly with the content team to brief.
• Deliver well thought-out Account-based marketing campaigns which deliver qualified sales opportunities.
• Event marketing:
• Lead E2E in-person and virtual event execution in your region - turning this into a consistent revenue generating channel.
• Implement an event marketing playbook which covers pre, during and post-event activities.
• Act as a team lead at events—briefing internal teams, managing communications, and ensuring meaningful customer interactions.
• Identify co-partnership opportunities for our event roadmap.
• Research & Insight:
• Become an expert in the market landscape of the region through field research, including competitor intelligence, market trends and customer research.
• Analyse closed lost deals, closed won deals and E2E customer journeys in our CRM.
• Lead nurture & email marketing:
• Design and execute lead nurture strategies that align with different stages of the funnel.
• Write compelling email marketing content to drive engagement and conversions.
• Implement best practices for outbound and inbound email marketing.
• Sales & marketing alignment:
• Work closely with sales teams to ensure a smooth handover of leads and opportunities.
• Support sales teams with marketing materials and messaging for field events, outreach, and campaign enablement.
• Marketing operations & performance tracking:
• Utilise HubSpot and Salesforce to track, measure, and optimise campaign effectiveness.
• Develop regional marketing plans based on data-driven insights and market trends.
• Improve forecast performance by understanding demand assumptions and pipeline trends.
• Own pipeline reporting, ensuring clear visibility of marketing-influenced opportunities and revenue impact.

Your Impact

• Working closely with our talented marketing and sales teams, you'll:
• Take full ownership of regional marketing performance, ensuring a direct contribution to lead gen, pipeline and revenue growth.
• Foster close collaboration with the sales team, ensuring strong alignment on pipeline generation initiatives.
• Demonstrate deep market knowledge and ICP understanding, conducting field research, interviews, and learning calls to inform content and campaign strategies.
• Drive improvement in outbound and inbound email marketing campaigns.
• Build out strong portfolio of regional marketing assets.

What We’re Looking For

• A proven track record (5+ years) in B2B field marketing (or similar).
• Strong event execution and operational process management skills.
• Excellent interpersonal skills, with experience leading teams at events.
• Strong understanding of lead nurture and email marketing best practices.
• Hands-on experience with HubSpot and Salesforce.
• Strong collaboration skills with sales and marketing teams.
• Deep understanding of ICPs, with a data-driven approach to campaign strategy.
• Experience with 1:Many / 1:Few ABM strategies.
• Has a strong bias for action and a growth mindset.
• Is comfortable in a fast-paced environment.
• Is genuinely curious about what makes field marketing campaigns successful.

As we are an international team, please submit your application and CV in English.

About Spendesk

Spendesk is the 7-in-1 spending solution built for finance teams to make faster, smarter spending decisions. Founded in 2016, Spendesk is now one of the fastest-growing fintechs in Europe, with over 4,000 customers and an international team of 300+ employees based in Paris, Berlin, London, Hamburg, and remote. We’ve raised over €260M from leading investors, and been named a French tech unicorn. And we’re not stopping there!

About our people & culture

We believe that people do their best work when they’re given the freedom to thrive and grow. That’s why liberation is at the core of everything we do. We empower Spendeskers to take ownership of their work, to navigate ambiguity, and seize every opportunity. Spendeskers come from all over the world (35+ countries and counting!) but we have plenty in common: we're bold, ever-curious, committed to kindness, and tackle every challenge with a positive mindset.

About our benefits

Our culture is built on trust, empowerment, and growth — with benefits to match!

- Fully covered Oyster card for traveling to and from our new office (up to £250 monthly depending on location).

- £45 monthly wellness allowance, accruable, to be used on whatever wellness means to you - through the Ben platform.

- Access to Moka.care for emotional and mental health wellbeing.

- Pension scheme (on salary sacrifice): 5% employee / 5% employer (by Aviva).

- 28 days of holidays.

- Latest Apple Mac equipment.

- Company virtual events.

- Visit our other offices: Paris, Berlin & Hamburg.

- Great office snacks to fuel your day.

- A positive team to work with daily!

- Vitality private health insurance (for you and your family/partner).

- Bupa private dental care.

Diversity & Inclusion

At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.