Senior Experiential Account Director, FMCG & Brand Activations

The Fix Creative; Reading; On-site; GBP 60,000 - 90,000; Full time

Job summary

The Fix Creative in Reading is seeking an experienced experiential Account Director to lead major FMCG brand activations and events. You’ll own senior client relationships, drive strategic concepts, and ensure campaigns deliver on time and to budget.

You will manage multi-disciplinary teams across creative, production and operations, overseeing budgeting, forecasting and performance reporting while delivering memorable consumer experiences for household-name brands.

Qualifications

• Proven experience at Account Director level within an experiential or brand activation agency.
• Strong food, drink or FMCG experience is essential, ideally with major consumer brands.
• Direct experience delivering product sampling campaigns and consumer-facing brand activations.
• Experience managing large-scale festivals, sporting event activations, roadshows or national experiential campaigns.

Responsibilities

• Lead and develop key client accounts across the food, drink and FMCG sectors.
• Oversee the planning and delivery of experiential campaigns, product sampling activations, festivals, sporting events and live brand experiences.
• Act as the senior day-to-day contact for clients, building strong relationships and identifying opportunities to grow accounts.
• Work closely with creative, production and operations teams to develop engaging, commercially effective campaigns.
• Manage multiple campaigns and accounts simultaneously, ensuring projects are delivered on time, within budget and to a high standard.
• Oversee campaign budgets, forecasting, profitability and financial reporting.
• Lead client presentations, proposals and pitches, bringing fresh ideas and strategic thinking to the table.
• Manage and mentor account teams, ensuring projects run smoothly from brief through to delivery.
• Oversee campaign logistics, staffing, suppliers and operational planning alongside production teams.
• Ensure campaigns deliver against client objectives, with clear reporting and evaluation of results.

Skills

Account Director experience

Experiential marketing

FMCG experience

Client relationships

Job description

The Fix Creative in Reading is seeking an experienced experiential Account Director to lead major FMCG brand activations and events. You’ll own senior client relationships, drive strategic concepts, and ensure campaigns deliver on time and to budget.

You will manage multi-disciplinary teams across creative, production and operations, overseeing budgeting, forecasting and performance reporting while delivering memorable consumer experiences for household-name brands.