Account Director - Experiential & Brand Activations (FMCG)

The Fix Creative; Reading; Presencial; GBP 60.000 - 90.000; Jornada completa

Descripción de la vacante

The Fix Creative in Reading is seeking an experienced experiential Account Director to lead major FMCG brand activations and events. You’ll own senior client relationships, drive strategic concepts, and ensure campaigns deliver on time and to budget.

You will manage multi-disciplinary teams across creative, production and operations, overseeing budgeting, forecasting and performance reporting while delivering memorable consumer experiences for household-name brands.

Formación

• Proven experience at Account Director level within an experiential or brand activation agency.
• Strong food, drink or FMCG experience is essential, ideally with major consumer brands.
• Direct experience delivering product sampling campaigns and consumer-facing brand activations.
• Experience managing large-scale festivals, sporting event activations, roadshows or national experiential campaigns.

Responsabilidades

• Lead and develop key client accounts across the food, drink and FMCG sectors.
• Oversee the planning and delivery of experiential campaigns, product sampling activations, festivals, sporting events and live brand experiences.
• Act as the senior day-to-day contact for clients, building strong relationships and identifying opportunities to grow accounts.
• Work closely with creative, production and operations teams to develop engaging, commercially effective campaigns.
• Manage multiple campaigns and accounts simultaneously, ensuring projects are delivered on time, within budget and to a high standard.
• Oversee campaign budgets, forecasting, profitability and financial reporting.
• Lead client presentations, proposals and pitches, bringing fresh ideas and strategic thinking to the table.
• Manage and mentor account teams, ensuring projects run smoothly from brief through to delivery.
• Oversee campaign logistics, staffing, suppliers and operational planning alongside production teams.
• Ensure campaigns deliver against client objectives, with clear reporting and evaluation of results.

Conocimientos

Account Director experience

Experiential marketing

FMCG experience

Client relationships

Descripción del empleo

• Lead and develop key client accounts across the food, drink and FMCG sectors.
• Oversee the planning and delivery of experiential campaigns, product sampling activations, festivals, sporting events and live brand experiences.
• Act as the senior day-to-day contact for clients, building strong relationships and identifying opportunities to grow accounts.
• Work closely with creative, production and operations teams to develop engaging, commercially effective campaigns.
• Manage multiple campaigns and accounts simultaneously, ensuring projects are delivered on time, within budget and to a high standard.
• Oversee campaign budgets, forecasting, profitability and financial reporting.
• Lead client presentations, proposals and pitches, bringing fresh ideas and strategic thinking to the table.
• Manage and mentor account teams, ensuring projects run smoothly from brief through to delivery.
• Oversee campaign logistics, staffing, suppliers and operational planning alongside production teams.
• Ensure campaigns deliver against client objectives, with clear reporting and evaluation of results., You'll be joining a creative, collaborative experiential agency working with some fantastic household-name brands.
• Proven experience at Account Director level within an experiential or brand activation agency.
• Strong food, drink or FMCG experience is essential, ideally with major consumer brands.
• Direct experience delivering product sampling campaigns and consumer-facing brand activations.
• Experience managing large-scale festivals, sporting event activations, roadshows or national experiential campaigns.
• Excellent client relationship management skills, with the confidence to work with senior stakeholders.
• Strong commercial awareness, including account growth, budgeting and profitability.
• Experience leading account teams and working closely with creative, production and operations departments.
• A good understanding of the practical logistics involved in delivering live consumer campaigns.
• Confident presenting creative ideas, developing proposals and contributing to pitches.
• Highly organised, proactive and comfortable managing several fast-moving campaigns at once., You'll be an experienced experiential Account Director who knows the FMCG world inside out.

With a busy calendar of exciting consumer activations, festivals and major sporting events ahead, this is a great opportunity to take ownership of high-profile accounts and help deliver memorable brand experiences. You'll have the chance to work on varied campaigns, build long-term client relationships and play an important role in the agency's continued success.

Someone who's genuinely been involved in delivering sampling campaigns, consumer festivals and large-scale brand activations, rather than coming purely from a traditional advertising, PR or corporate events background. You'll be commercially sharp, great with clients and confident leading a team, but equally happy getting involved in the detail when needed. You'll understand what makes a successful consumer activation, from the initial creative idea and campaign strategy through to the practicalities of delivering it on the ground.

We're working with a fantastic, well-established experiential marketing agency in Reading who are looking for an experienced Account Director to join their growing team. This is a brilliant opportunity for someone with a strong background in FMCG, food and drink activations, product sampling and live consumer experiences to take ownership of some exciting, high-profile brand accounts. You'll be overseeing a range of creative experiential campaigns, from large-scale sampling activations and consumer festivals through to major sporting events and nationwide brand experiences. We're looking for someone who really understands experiential marketing, knows how to deliver successful consumer campaigns and can confidently manage senior client relationships while keeping projects commercially on track.