Senior Executive, Programmatic

wppmedia; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Job summary

WPP Media, part of WPP's EssenceMediacom brand in London, is seeking a Senior Executive, Programmatic to lead the management and optimization of programmatic campaigns, while developing plans that exceed client objectives.

You will deepen platform knowledge, build strong supplier relationships, and contribute to testing, analysis, and reporting to drive branding and ROI outcomes.

Qualifications

• Experience leading programmatic campaigns for agency clients.
• Ability to build and optimize programmatic plans.
• Strong analytical and reporting skills.

Responsibilities

• Oversee end-to-end programmatic campaigns and optimize performance.
• Develop and present programmatic plans aligned to client KPIs.
• Collaborate with partners, monitor, test and report results.

Skills

Programmatic activation

Campaign optimization

Client relationship management

Data analysis

Communication skills

Tools

DV360

The Trade Desk

Amazon Advertising

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

2378 - Senior Executive, Programmatic - MM&D

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

The Programmatic Senior Account Executive you will be responsible for managing and optimising campaigns, while also developing programmatic plans which exceed our client's expectations whether branding or ROI driven. They will be contributing to the execution of programmatic media activity, building strong platform knowledge & supplier relationships to support excellence in delivery of media plans, optimisation, testing and analysis.

Campaign Management

• Oversight of the implementation, management, and daily optimisation of campaign activity to ensure that you excel in reaching your client objectives and KPIs
• Competently create media plans designed to achieve specified KPIs
• Support on the day-to-day QA process, minimising errors and ensuring consistent and correct adherence to process
• Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy

Client and Partner Management

• Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
• Complete client reporting and analyse campaign results extracting insight to supply recommendations for future activity
• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
• Working with partners and attending regular platform training to further develop programmatic skillset.

Operational Excellence

• The right use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
• Maintain standards and process throughout the end-to-end campaign lifecycle

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Passionate about programmatic activation and driving continued excellence.
• Proactive approach to expanding knowledge and capabilities
• Confidence in core trading platforms, DV360, TTD and Amazon.
• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
• Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.

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