Senior Events Marketing Manager - Global Financial Conferences

JR United Kingdom; London; On-site; GBP 45,000 - 70,000; Full time

Job summary

An established industry player is seeking a Senior Events Marketing Manager to lead the marketing for international B2B financial conferences. This hybrid role offers the chance to shape marketing strategies, manage a talented team, and drive audience acquisition for a portfolio of global events. With a focus on innovative marketing techniques and stakeholder engagement, you will play a crucial role in expanding the company's reach during a pivotal growth phase. If you have a passion for events marketing and a proven track record in B2B environments, this is an exciting opportunity to advance your career in a dynamic setting.

Qualifications

• 5+ years of B2B Events marketing experience, especially in conferences.
• Strong experience in audience acquisition and managing multiple events.

Responsibilities

• Develop and implement coordinated marketing campaigns for multiple conferences.
• Utilize channels like email and social media to maximize event visibility.

Skills

B2B Events Marketing

Audience Acquisition

Marketing Communications

Social Media Marketing

Excel

CRM Platforms

Marketing Automation

Stakeholder Management

Design Skills

Tools

CRM

Marketing Automation Platforms

Excel

LinkedIn Ads

Job description

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Senior Events Marketing Manager - Global Financial Conferences, london

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Client:

Marketing Talent | Marketing Recruitment Experts

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

28.04.2025

Expiry Date:

12.06.2025

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Job Description:

Senior Events Marketing Manager – International B2B Financial Events - Conferences

This role is hybrid, with 3 days per week in the Central London office

NB - you must have 5+ years of B2B Events Marketing experience to be considered for this role

This is an exciting opportunity to join a market leader in B2B financial / investment conferences as a Senior Events Marketing Manager. As the successful candidate, you will take a lead role in expanding the reach and revenue of c5-6 global conferences during an exciting growth phase for the company.

This is a strategic marketing role, where you will line manage an Events Marketing Manager, and also be supported by Marketing Executives who will look after campaign execution.

You will lead audience acquisition and marketing communications for the portfolio of international conferences, optimising existing strategies and introducing new ideas to drive growth.

Requirements:

• Minimum of 5 years of B2B Events marketing experience, including conferences
• Strong focus on audience / delegate acquisition
• Ideally experience working in the B2B financial services or B2B publishing / information / data intelligence sectors
• Some experience managing/mentoring a more junior marketer
• Experience devising or influencing events pricing strategies is beneficial
• Strong experience managing marketing for multiple events simultaneously, with a track record of meeting or exceeding audience acquisition targets
• Confident use of Excel, CRM and Marketing Automation platforms
• Solid experience using social media marketing (ideally LinkedIn Ads)
• Excellent written and verbal communication skills in English
• Good eye for design and ability to produce high-quality marketing materials
• Strong communications and senior stakeholder management skills

Reporting to the Marketing Director, your responsibilities will be to:

• Develop and implement high calibre, coordinated marketing campaigns for multiple conferences and awards, including both free and paid delegate campaigns.
• Utilise a mix of channels including but not limited to email, social media and content marketing, to maximise event visibility and registration
• Use intuitive lead-generation techniques for data capture of new prospects
• Devise and implement strategies to increase the return rate of event attendees
• Build and manage databases, keeping data up to date and relevant for every campaign
• Test, measure and evaluate channels and tactics, making adjustments to improve results
• Manage event websites, ensuring they are user-friendly and optimised for conversion
• Develop and deliver content marketing strategies that enhance the events’ social media
• Work with the Product Marketers to ensure event marketing aligns with the overall marketing strategy

This role would suit someone looking to further their career in B2B Events Marketing and become more strategic, along with gaining valuable experience within a leading B2B publishing and events brand, with excellent opportunities for progressing your career.

Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.

Key words: senior, marketing, events, permanent, financial, investment, events marketing, conferences, publishing, awards, campaign, channel, media, analytics, strategy, email, social media, digital, online, London, hybrid, UK.