Senior Editorial & Search Strategy Manager

Formula E; Greater London; Hybrid; GBP 90,000 - 125,000; Full time

Benefits offered by this job

25 days leave

Birthday day off

Health Cash Plan

Enhanced parental leave

Flexible bank holidays

Volunteer leave

Cycle to Work

Formula E store discount

Social events & working groups

Job summary

Formula E in London is seeking a Senior Editorial Leader to define tone, standards, and audience growth across web, app, and audio. You will translate complex topics into engaging stories for racing fans and digital-first newcomers, guiding SEO/GE0 and analytics-driven editorial strategies.

You will mentor the Editorial Executive, build fast workflows, and partner with PR, Brand, Social, and Marketing to maximise ticket sales, app downloads and CRM capture.

Qualifications

• Significant experience heading digital editorial desks or strategies within sports/media brands.
• Advanced SEO, GEO, semantic search, and LLM optimization understanding.
• Ability to translate data into actionable editorial plans driving engagement and conversions.
• Structured workflows and high standards without compromising journalistic quality.
• Holistic thinking to power PR, social, app, and campaigns.
• Proven track record coaching and developing junior talent.

Responsibilities

• Define tone of voice and journalistic standards across web and app platforms.
• Architect organic discovery strategy including GEO and AI search platforms.
• Own editorial analytics: engagement, scroll depth, CTR, and AI share of voice.
• Serve as internal center of excellence for search, audience intent, and LLM behavior.
• Oversee podcast network and editorial assets for partnerships and syndication.
• Implement publishing processes, style guides, and fast-turnaround workflows.
• Line-manage and mentor the Editorial Executive to build high-performance teams.

Skills

Senior editorial leadership

SEO & GEO mastery

Data-driven strategy

Discipline & speed

Cross-functional thinking

Mentorship & leadership

Job description

Designed for an ambitious leader who pairs journalistic maturity with an appetite for innovation, this role drives organic fan acquisition, search/AI discovery (SEO & GEO), and long-term audience retention across web, app, and audio ecosystems.

About Formula E:

Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability. Hosting over 150 races in iconic cities globally and backed by top manufacturers like Porsche, Nissan and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world's first certified B Corp sport and the first sport certified to the British Standards Institution (BSI) Net Zero Pathway. Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN4 car capable of hitting speeds of 335kph and reaching 200kph in just 4.4 seconds. Currently achieving 0-100 kmh in 1.8 seconds. Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.

The Role:

• Strategic & Creative Editorial Direction: Define the tone of voice and journalistic standards across web and app platforms, translating complex technical topics, search intelligence, and analytics into compelling stories for racing fans and digital-first newcomers.
• Next-Generation Search & Discovery (SEO & GEO): Architect Formula E's organic discovery strategy, leading traditional technical SEO alongside Generative Engine Optimisation (GEO) across emerging AI search platforms and LLM answer engines.
• Editorial Data & Funnel Performance: Take full accountability for editorial analytics, tracking engagement time, scroll depth, organic click-throughs, and LLM citation frequency (AI share of voice) to drive ticket conversion, app downloads, and CRM capture.
• Cross-Functional Search & AI Advisory: Serve as the internal centre of excellence for search, audience intent, and LLM behaviour, supplying real-time search intelligence to PR, Brand, Social, and Marketing teams.
• Audio IP, Syndication & Deep Reads: Oversee Formula E's podcast network, develop high-value deep-read features, and package editorial assets for third-party media partnerships, guest columns, and external syndication.
• Editorial Operations & Standards: Implement disciplined publishing processes, style guides, and fast-turnaround workflows to ensure digital platforms remain the definitive, fastest-moving source for Formula E news.
• People Leadership & Mentorship: Line-manage, mentor, and elevate the Editorial Executive, establishing clear development roadmaps and fostering a high-performance culture anchored in accountability and creative pride.

What we're looking for in you:

• Senior Editorial Leadership: Significant progressive experience heading digital editorial desks, publishing platforms, or digital content strategies within sports, live entertainment, major media publishers, or global culture brands.
• Advanced SEO & GEO Mastery: Proven expertise in cutting-edge search strategies, going beyond standard keywords to include semantic search, LLM answer-engine optimisation (GEO), site taxonomy architecture, and technical audits.
• Data-Led Rigour & Commercial Acumen: High analytical comfort with a track record of translating data into actionable editorial strategies that increase dwell time, organic traffic, and ticket discovery.
• Discipline, Speed & Standards: A structured operator who thrives on clear workflows and fast turnarounds without compromising tone, accuracy, or journalistic standards.
• Holistic & Cross-Functional Thinking: Ability to view editorial as an engine powering the wider commercial ecosystem—driving PR pitches, social deep-links, app traffic, and commercial campaigns.
• Mentorship & Leadership: A mature people manager with a proven track record of coaching junior talent, driving team morale, and fostering a growth mindset.

What's in it for you?

• 25 days' annual leave, Birthday day off and Wellbeing leave
• Opportunity to extend your stay if travelling for a race event
• Health Cash Plan and access to the Aviva Digital Workplace app
• Enhanced Parental Leave
• Flexible Bank Holidays
• Paid volunteer and carer's leave
• Cycle to Work and Electric Car Scheme
• Formula E store discount
• Regular social events and employee working groups

This is a hybrid role and you'll be required to do 3 days a week in our Hammersmith London office

Application Process

Think you've got what it takes to join our race to the future?

The closing date for this role is 13th November 2026, however if we receive a high volume of applications we may close it early.

At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together. We will provide equal opportunities regardless of an individuals' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.

Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone.

We'll see you at the starting line!

¡VAMOS!

If you require further assistance in accessing the application or require a different format of the application, please contact [e-mail]

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