Senior Ecommerce Lead | Beauty

Cranberry Panda; London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A fast-growing beauty brand is seeking a Senior Ecommerce Lead to enhance their DTC site. This role offers autonomy, the chance to lead various projects, and collaboration across marketing, creative, and tech teams. Candidates should have significant ecommerce experience and thrive in a dynamic environment.

Benefits

Flexible core hours

Structured career development

Regular performance reviews

Qualifications

• Solid experience in high-growth ecommerce or DTC business.
• Experience with subscription models highly advantageous.
• Strong understanding of trading, retention, and customer journey.

Responsibilities

• Full ownership of website trading and site optimisation.
• Leading product drops, campaigns, and content.
• Using data to drive insights and performance.

Skills

Ecommerce experience

Data-driven decision making

Strong communication skills

Analytical mindset

Project management

Tools

Shopify

GA4

Klaviyo

Testing tools

Job description

This range is provided by Cranberry Panda. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Cranberry Panda

Recruiting Ecommerce, Marketing & Digital talent across the UK & EU

London / Hybrid (3 days in office)

This fast-growing beauty brand is building on an exciting few years of momentum and are looking for a commercially-minded Senior Ecommerce Lead to take charge of their DTC site.

It’s a brilliant opportunity for someone who loves getting stuck into both strategy and day-to-day execution, who wants to work alongside great people in a collaborative and agile team.

Why should you join?

• You’ll own the ecommerce experience end-to-end - with lots of autonomy
• Opportunity to work cross-functionally with great people across CRM, acquisition, creative and CX
• Interesting mix of projects to get stuck into - subscriptions, loyalty, AI and international expansion
• Data-led, test-and-learn culture where ideas are encouraged, and experimentation is valued
• Hybrid working (typically 3 days in the office) and flexible core hours
• Great team culture with structured career development and regular performance reviews

The Role

Reporting into the Growth Director, you’ll be the go-to for all things ecommerce - from trading and content, to UX and optimisation. You’ll manage site performance day-to-day, while also leading on key projects and improvements.

Key areas of focus include:

• Full ownership of website trading and site optimisation
• Leading product drops, campaigns, content and UX improvements.
• Overseeing projects across subscriptions, returns, loyalty and customer account area
• Developing a strong CRO and testing culture
• Aligning with marketing, creative and tech on campaigns and customer journey
• Using data to drive insight and performance across the funnel
• Partnering with agencies and third parties to bring ideas to life
• Supporting international growth and marketplace integrations

You

You’ll be a self-starter who thrives in fast-paced, high-growth environments - someone who can spot opportunities and take ownership. Here’s what they're looking for:

• Solid experience in a high-growth ecommerce or DTC business (beauty/health ideal)
• Experience with subscriptions models is highly advantageous.
• Smaller brand background is crucial – knowing how to work with lower SKU volumes and less promotional led trade strategies.
• A strong understanding of trading, retention and customer journey
• Confident with Shopify, GA4, Klaviyo and testing tools
• Analytical mindset - confident making decisions using data and insight
• Experience leading digital projects and working cross-functionally
• Strong organisational and communication skills
• A proactive approach, with a focus on ownership, outcomes and growth

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Product Management

• Industries

  Personal Care Product Manufacturing, Retail Health and Personal Care Products, and Retail

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