Senior Ecommerce Lead | Beauty

JR United Kingdom; London; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

A fast-growing beauty brand is seeking a Senior Ecommerce Lead to oversee their DTC site. This role will manage daily performance and lead key projects that span subscriptions, loyalty programs, and international expansion, fostering a data-driven culture within a collaborative team environment.

Benefits

Hybrid working (3 days in office)

Flexible core hours

Structured career development

Regular performance reviews

Qualifications

• Solid experience in high-growth ecommerce or DTC business, especially beauty/health.
• Experience with subscription models is advantageous.
• Experience leading digital projects with strong organisational and communication skills.

Responsibilities

• Full ownership of website trading and site optimisation.
• Leading product drops, campaigns, content, and UX improvements.
• Using data to drive insight and performance across the funnel.

Skills

Ecommerce experience

Analytical mindset

Communication skills

Organisational skills

Proactive approach

Tools

Shopify

GA4

Klaviyo

Job description

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This fast-growing beauty brand is building on an exciting few years of momentum and are looking for a commercially-minded Senior Ecommerce Lead to take charge of their DTC site.

It’s a brilliant opportunity for someone who loves getting stuck into both strategy and day-to-day execution, who wants to work alongside great people in a collaborative and agile team.

Why should you join?

• You’ll own the ecommerce experience end-to-end - with lots of autonomy
• Opportunity to work cross-functionally with great people across CRM, acquisition, creative and CX
• Interesting mix of projects to get stuck into - subscriptions, loyalty, AI and international expansion
• Data-led, test-and-learn culture where ideas are encouraged, and experimentation is valued
• Hybrid working (typically 3 days in the office) and flexible core hours
• Great team culture with structured career development and regular performance reviews

The Role

Reporting into the Growth Director, you’ll be the go-to for all things ecommerce - from trading and content, to UX and optimisation. You’ll manage site performance day-to-day, while also leading on key projects and improvements.

Key areas of focus include:

• Full ownership of website trading and site optimisation
• Leading product drops, campaigns, content and UX improvements.
• Overseeing projects across subscriptions, returns, loyalty and customer account area
• Developing a strong CRO and testing culture
• Aligning with marketing, creative and tech on campaigns and customer journey
• Using data to drive insight and performance across the funnel
• Partnering with agencies and third parties to bring ideas to life
• Supporting international growth and marketplace integrations

You

You’ll be a self-starter who thrives in fast-paced, high-growth environments - someone who can spot opportunities and take ownership. Here’s what they're looking for:

• Solid experience in a high-growth ecommerce or DTC business (beauty/health ideal)
• Experience with subscriptions models is highly advantageous.
• Smaller brand background is crucial – knowing how to work with lower SKU volumes and less promotional led trade strategies.
• A strong understanding of trading, retention and customer journey
• Confident with Shopify, GA4, Klaviyo and testing tools
• Analytical mindset - confident making decisions using data and insight
• Experience leading digital projects and working cross-functionally
• Strong organisational and communication skills
• A proactive approach, with a focus on ownership, outcomes and growth