SENIOR E-COMMERCE EXEC - FASHION BRAND - SHOPIFY

House Of Fashion Associates; Manchester; On-site; GBP 45,000 - 65,000; Full time

Job summary

House Of Fashion Associates, a Manchester-based D2C fashion brand, is seeking a Senior E-commerce Executive to drive Shopify product setup, content management and conversion-focused merchandising. You will own weekly trading, campaign execution and cross-sell opportunities, collaborating with Merchandising,Buying and Brand teams to optimize revenue.

Ideal candidates bring strong ecommerce experience, data-driven decision making and leadership to mentor junior team members.

Responsibilities

• Own product setup in Shopify, working closely with Merchandising, Buying and Brand teams to ensure products are launched ahead of stock arrival.
• Manage SKU creation, imagery uploads, product copy and attribute enrichment.
• Maintain product categorisation, navigation and collection structures.
• Update and maintain campaign content, landing pages and category pages in line with the trading calendar.
• Coordinate content refreshes for launches, promotions, seasonal campaigns and brand activity.
• Ensure website content is accurate, on-brand and optimised for conversion.
• Execute merchandising plans across categories, including product sequencing, collection curation and cross-sell opportunities.
• Support promotional setup and implementation across the website.
• Produce weekly performance reports covering sales, traffic, conversion, AOV and key insights.
• Conduct competitor and market analysis to identify trends, pricing changes and opportunities.
• Highlight issues and opportunities to the wider ecommerce team.
• Own daily, weekly and monthly trading performance, identifying opportunities and risks across KPIs including revenue, conversion, AOV and margin.
• Deliver actionable trading insights and recommendations to senior stakeholders.
• Lead weekly trading reviews and performance reporting.
• Own the ecommerce trading calendar, ensuring seamless execution of campaigns, launches and key trading periods.
• Coordinate cross-functional teams to deliver trading plans on time and to target.
• Manage promotional strategy, campaign planning and trading priorities.
• Identify and implement opportunities to improve conversion rate, customer journey and basket value.
• Lead A/B testing and optimisation initiatives.
• Monitor site performance and prioritise improvements with internal teams and external partners.
• Define category merchandising strategies based on performance, stock position and commercial priorities.
• Provide direction and guidance on product placement, category structure and promotional visibility.
• Act as the key point of contact between Ecommerce, Buying, Merchandising, Marketing and Brand teams.
• Influence decision-making through data-driven recommendations.
• Support and mentor Ecommerce Executives, ensuring best practice and development within the team.

Job description

Senior E-Commerce Executive - Fashion brand - SHOPIFY

Manchester

Our client a successful D2C fashion brand based in Manchester are now looking to recruit an experienced Senior E-commerce Executive to join their team and report to their Trading Manager.

Duties and responsibilities :

Product & Content Management

• Own product setup in Shopify, working closely with Merchandising, Buying and Brand teams to ensure products are launched ahead of stock arrival.
• Manage SKU creation, imagery uploads, product copy and attribute enrichment.
• Maintain product categorisation, navigation and collection structures.

Website Content & Campaign Execution

• Update and maintain campaign content, landing pages and category pages in line with the trading calendar.
• Coordinate content refreshes for launches, promotions, seasonal campaigns and brand activity.
• Ensure website content is accurate, on-brand and optimised for conversion.
• Execute merchandising plans across categories, including product sequencing, collection curation and cross-sell opportunities.
• Support promotional setup and implementation across the website.

Reporting & Market Monitoring

• Produce weekly performance reports covering sales, traffic, conversion, AOV and key insights.
• Conduct competitor and market analysis to identify trends, pricing changes and opportunities.
• Highlight issues and opportunities to the wider ecommerce team.

Trading & Commercial Ownership

• Own daily, weekly and monthly trading performance, identifying opportunities and risks across key KPIs including revenue, conversion, AOV and margin.
• Deliver actionable trading insights and recommendations to senior stakeholders.
• Lead weekly trading reviews and performance reporting.

Trading Calendar & Campaign Management

• Own the ecommerce trading calendar, ensuring seamless execution of campaigns, launches and key trading periods.
• Coordinate cross-functional teams to deliver trading plans on time and to target.
• Manage promotional strategy, campaign planning and trading priorities.
• Identify and implement opportunities to improve conversion rate, customer journey and basket value.
• Lead A/B testing and optimisation initiatives.
• Monitor site performance and prioritise improvements with internal teams and external partners.

Merchandising Strategy

• Define category merchandising strategies based on performance, stock position and commercial priorities.
• Provide direction and guidance on product placement, category structure and promotional visibility.

Stakeholder Management

• Act as the key point of contact between Ecommerce, Buying, Merchandising, Marketing and Brand teams.
• Influence decision-making through data-driven recommendations.
• Support and mentor Ecommerce Executives, ensuring best practice and development within the team.