Senior Director, Paid Social & Growth Strategy

WPP Media Limited; Manchester; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

WPP Media in Manchester seeks an Associate Director, Social to lead paid social strategy and drive growth across key clients. You will steer senior stakeholder relationships, manage a multi-tier team, and oversee cross-channel initiatives to deliver measurable business impact.

The role emphasizes strategic vision, commercial accountability, and collaboration with platform partners, with a hybrid UK-based setup in a dynamic agency environment.

Qualifications

• Proven track record of leading large-scale client portfolios in a media agency.
• Demonstrable success leading multi-tiered teams, driving retention and development.
• Strong ability to support new business and grow organic client revenue.
• In-depth knowledge of major advertising platforms and JBPs.

Responsibilities

• Formulate macro-level paid social strategies aligned with client outcomes.
• Lead cross-channel integration with search, programmatic, strategy, and creative teams.
• Own JBPs with platform partners and secure priority testing access.
• Mentor and manage a high-performing team of social specialists.

Skills

Enterprise leadership

Senior team leadership

Commercial & pitch

Platform mastery

Measurement & analytics

Executive communication

Strategic portfolio management

Paid social experience

Tools

Meta Ads Manager

TikTok Ads Manager

Pinterest Ads Manager

LinkedIn Ads Manager

Job description

WPP Media in Manchester seeks an Associate Director, Social to lead paid social strategy and drive growth across key clients. You will steer senior stakeholder relationships, manage a multi-tier team, and oversee cross-channel initiatives to deliver measurable business impact.

The role emphasizes strategic vision, commercial accountability, and collaboration with platform partners, with a hybrid UK-based setup in a dynamic agency environment.