Paid Social Manager — Growth & Client Leadership

WPP Media; Greater London; Hybrid; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision

Dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Job summary

The Paid Social Account Manager at WPP Media in the UK leads the delivery, activation, and optimisation of paid social campaigns across multiple platforms. You will manage day‑to‑day client relationships, coordinate budgets, and mentor junior staff while driving performance and ensuring high‑quality service.

You will translate client objectives into robust paid social strategies, oversee reporting, and collaborate with planning, creative, data, and analytics teams to deliver integrated solutions

Qualifications

• Proven experience managing paid social campaigns in an agency or performance marketing setting.
• Hands-on expertise across major paid social platforms, particularly Meta and TikTok.
• Strong understanding of performance metrics, optimisation levers, and testing frameworks.
• Excellent client communication and stakeholder management skills.
• Ability to manage multiple workstreams, deadlines, and budgets effectively.

Responsibilities

• Act as the day-to-day client contact for paid social activity, building strong relationships.
• Lead regular status calls, performance reviews, and campaign readouts with clear communication.
• Translate client briefs and business objectives into effective paid social strategies and activation plans.
• Manage client expectations, timelines, budgets, and deliverables across all campaigns.
• Line manage, mentor, and support Account Executives and/or Senior Executives.

Skills

Paid social management

Platform expertise (Meta/TikTok)

Performance metrics

Client comms & stakeholder mgmt

Multi‑tasking & budgets

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

The Paid Social Account Manager at WPP Media in the UK leads the delivery, activation, and optimisation of paid social campaigns across multiple platforms. You will manage day‑to‑day client relationships, coordinate budgets, and mentor junior staff while driving performance and ensuring high‑quality service.

You will translate client objectives into robust paid social strategies, oversee reporting, and collaborate with planning, creative, data, and analytics teams to deliver integrated solutions