Senior Director of Sales

BCD Meetings & Events; Greater London; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Birthday day off

25 days holiday plus bank holidays

Holiday Purchase Scheme - allowing up

Life Assurance x2 your annual salary

Discounted rates on Hotels & Travel

Gym & Fitness Discounts

Private Healthcare

Pension Scheme

Company Sick pay

Lifestyle Benefits

Job summary

BCD Meetings & Events is seeking a Senior Director of Sales to drive new business revenue in the UK with global bid opportunities. You will lead a high-performing team, shape sales strategies, and collaborate across multiple lines of business to deliver compelling proposals and contracts.

The role focuses on growth within Venues search and Meetings Management, with responsibilities spanning strategy, client engagement and deal closure.

Qualifications

• Experience leading sales teams and driving revenue growth.
• Strong negotiation and contracting experience.
• Forecasting accuracy and CRM-based pipeline governance.
• Ability to build relationships with senior decision-makers.

Responsibilities

• Develop and execute annual sales strategies aligned to new business growth objectives.
• Build, manage, and maintain strategic target accounts and a qualified new business pipeline.
• Lead the new business sales team to deliver growth while ensuring contracts with existing clients are sound.
• Identify market opportunities and client challenges to shape proactive sales strategies.
• Generate new business opportunities through networking, events, partnerships and campaigns.
• Establish relationships with senior decision-makers and buying influencers.
• Lead discovery conversations and workshops to create client-focused value propositions.
• Collaborate with creative, production, technology, delegate management, and Experience Design teams to craft winning proposals.
• Oversee bid strategy and management of complex RFPs, tenders, and pitches.
• Incorporate client feedback into sales strategies, presentations and proposals.

Skills

Sales leadership

Negotiation

Forecasting

CRM

Tools

CRM

Job description

About Us

At BCD Meetings & Events (BCD M&E), we provide more than meeting and event planning services: we create connections that inspire, motivate and change behavior for our customers. As the world’s most trusted and innovative meetings and events agency, BCD M&E cultivates a culture of people, passion and purpose to drive business forward.

About Us

At BCD Meetings & Events (BCD M&E), we provide more than meeting and event planning services: we create connections that inspire, motivate and change behavior for our customers. As the world’s most trusted and innovative meetings and events agency, BCD M&E cultivates a culture of people, passion and purpose to drive business forward. Headquartered in Chicago, with locations in 60+ countries across the world, BCD M&E’s team of 2,000+ people are committed to sustainability and driving success for our customers, our business and ourselves. Our values are at the heart of everything we do, and we look for people that want to be a part of something special, can rise to our standards and love to bring their unique perspective to the table. While we can’t guarantee every day will be the best (who can?), we can promise a community of people who genuinely care and lead with empathy, a flexible workplace with awesome perks and challenging work that means something. See what life is about at BCD M&E at bcdme.com/careers

About The Role

In this role you will be responsible for driving new business income into BCD M&E. Sourcing new opportunities and identifying new revenue streams, whilst actively promoting our sales strategy internally. Through collaboration with the VP – Sales Solution, build your own strategy and growth plan to drive new business targets and evolve service offering across the business in line with business and client expectations. This role will predominately target growth within Venues search and Meetings Management lines of business (LOBs), but also manage a team selling across all business areas. This will involve close collaboration with the LOB leaders to ensure new business is aligned with their overall vision. The position is targeting revenue into the UK, but with a need to work on global and multinational bids where clients are based in local market. Sound like you? Read on!

As Senior Director Of Sales, You Will

• Develop and execute annual sales strategies aligned to new business growth objectives.
• Build, manage, and maintain strategic target accounts and a qualified new business pipeline to achieve revenue and profitability targets.
• Leadership and day to day management of the new business sales ‘hunters’. Ensure the team develop the appropriate sales plans and sales pipelines to meet the set targets and deliver on growth plans, whilst also ensuring that any contracts with existing clients are commercially sound.
• Identify market opportunities, industry trends, and client challenges to shape proactive sales strategies.
• Generate new business opportunities through networking, referrals, events, partnerships, thought leadership, and marketing activity.
• Build strong relationships with senior decision-makers and key buying influencers.
• Lead discovery conversations and solution ideation workshops to develop compelling, client-focused value propositions.
• Partner with creative, production, technology, delegate management, and Experience Design teams to develop winning solutions, proposals, and pitches.
• Complete Go/No-Go assessments, bid strategy, and the management of complex RFPs, tenders, and pitch opportunities.
• Embed client insight and voice-of-customer feedback into sales strategies, presentations, and proposals.

You’re Good At

• Leading commercial negotiations and support contracting processes.
• Maintain accurate forecasting, CRM reporting, pipeline governance, and compliance with sales processes and tools.
• Conducting win/loss analysis and share insights to strengthen future sales performance.
• Ensuring successful handover of won business to operational teams.
• Representing The Collective at industry events, networking forums, webinars, client events, and marketing campaigns as a brand ambassador and thought leader.
• Working alongside other Sales and Account management personnel to ensure any cross sell/upsell opportunities are maximised

Our Benefits For This Role

• Birthday day off
• 25 days holiday plus bank holidays
• Holiday Purchase Scheme - allowing up to 5 additional holidays days
• Life Assurance x2 your annual salary
• Discounted rates on Hotels & Travel
• Gym & Fitness Discounts
• Private Healthcare
• Pension Scheme
• Company Sick pay
• Lifestyle Benefits

You Should Know

• This is a hybrid role that requires 3 days a week in either the London office
• Our standard working hours are 9:00am - 5:30pm with an hour break
• You must have the right to work in the UK

THE PERKS

Flexible Working We believe that a flexible working environment is key to getting the best out of our teams. We will support you to work where you need to and when you need to, depending on how you work best.

Room to Grow

Our line of work and business structure challenge our people in a way that inspires growth, with learning and development built into every role. We give individuals ownership over the direction and speed in which they grow.

Everyone has a voice

We thrive on conversations that spark curiosity and empathy. No matter how big or how small, every voice is heard, considered and respected.

Make your move

The diversity of roles across BCD M&E’s global locations means that our people often find new adventures during their time with us. Join us as a meeting planner role in the UK, stay for a global marketing career — there’s always room to move.

We’ve got you covered

Our extensive benefits include comprehensive healthcare, retirement plans, continued education support, diverse work locations, travel and hotel discounts, volunteer and sustainability opportunities and a successful employee recognition program.

We’re positive. You’ll love it.

It starts from the top. Our leaders lead with positivity, believe in our people and trust us to do the right thing. There will always be support along your journey, in little and big ways.