Director of Sales

BCD Travel; Milton Keynes; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Life Assurance x2 your annual salary

Birthday day off

Pension Scheme

Discount on Travel

Hybrid working

Job summary

The Collective, part of BCD Meetings & Events, seeks a Director of Sales in the UK. The role is hybrid, with 1-2 days weekly in Milton Keynes or Fleet offices. You will drive profitable new business growth across The Collective portfolio and build long-term client relationships with senior decision-makers.

You will develop annual sales plans, manage a strategic pipeline, and lead negotiations, supported by cross-functional teams in creative, production, and technology.

Qualifications

• Proven track record in driving new business and revenue growth.
• Experience leading complex RFPs and negotiations.
• Strong relationships with senior decision-makers and influencers.
• Excellent communication and leadership skills.
• Willingness to travel within the UK and overseas when required.

Responsibilities

• Develop and execute annual sales strategies aligned to The Collective’s growth objectives.
• Build and manage strategic target accounts and a qualified new business pipeline.
• Identify market opportunities and client challenges to shape proactive sales strategies.
• Generate new business through networking, partnerships, and thought leadership.
• Lead commercial negotiations and manage contracting processes.

Skills

Sales strategy

Key account management

Negotiation

Lead generation

Stakeholder engagement

Job description

Search by Keyword or Location. When searching on location, enter the country’s full name in English, e.g. United Kingdom or Germany.

Select how often (in days) to receive an alert:

Director of Sales

Date: 14 Aug 2026

Location: UK, Milton Keynes, Office, EUROPE

Company: BCD

About us:

The Collective is the strategic experience design and production agency within BCD Meetings & Events.We combine strategy, creativity and productionto help clients deliver with confidenceat defining moments.

Ifyou'relooking to be part of a team that combines creative ambition with strategic thinking,we'dlove to hear from you.We can promise a community of peoplewho arewarm,collaborative, resilient and creatively ambitious, along witha flexible workplace with awesomeperksandrewarding work.

The Collective offers a hybrid working model, with team members based across our Derby and Milton Keynes offices.

The Director of Sales is responsible for driving profitable new business growth across The Collective portfolio. This is a proactive hunter role focused on identifying, developing, and converting strategic opportunities while building long-term client relationships.

Sound like you? Read on!

As a Director of Sales, you will:

• Develop and execute annual sales strategies aligned to The Collective’s growth objectives.
• Build, manage, and maintain strategic target accounts and a qualified new business pipeline to achieve revenue and profitability targets.
• Identify market opportunities, industry trends, and client challenges to shape proactive sales strategies.
• Generate new business opportunities through networking, referrals, events, partnerships, thought leadership, and marketing activity.
• Build strong relationships with senior decision-makers and key buying influencers.
• Lead discovery conversations and solution ideation workshops to develop compelling, client-focused value propositions.
• Partner with creative, production, technology, delegate management, and Experience Design teams to develop winning solutions, proposals, and pitches.
• Lead Go/No-Go assessments, bid strategy, and the management of complex RFPs, tenders, and pitch opportunities.
• Embed client insight and voice-of-customer feedback into sales strategies, presentations, and proposals.
• Leading commercial negotiations and support contracting processes.
• Maintaining accurate forecasting, CRM reporting, pipeline governance, and compliance with sales processes and tools.
• Conducting win/loss analysis and share insights to strengthen future sales performance.
• Ensuring successful handover of won business to operational teams.
• Representing The Collective at industry events, networking forums, webinars, client events, and marketing campaigns as a brand ambassador and thought leader.
• Working alongside other Sales and Account management personnel to ensure any cross sell/upsell opportunities are maximised

Our Benefits for this role:

• Life Assurance x2 your annual salary
• Birthday day off
• Holiday Purchase Scheme - allowing up to 5 additional holidays days
• Discounted rates on Hotels & Travel
• Gym & Fitness Discounts
• Pension Scheme
• Company Sick pay

You should know:

• This role offers hybrid working with 1-2 days a week in our Milton Keynes or Fleet office
• Our standard working hours are 9:00am - 5:30pm with an hour break
• Have the desire and ability to travel in the UK and Overseas on occasion

THE PERKS

Flexible Working

We believe that a flexible working environment is key to getting the best out of our teams. We will support you to work where you need to and when you need to, depending on how you work best.

Room to Grow

Our line of work and business structure challenge our people in a way that inspires growth, with learning and development built into every role. We give individuals ownership over the direction and speed in which they grow.

Everyone has a voice

We thrive on conversations that spark curiosity and empathy. No matter how big or how small, every voice is heard, considered and respected.

Make your move

The diversity of roles across BCD M&E’s global locations means that our people often find new adventures during their time with us. Join us as a meeting planner role in the UK, stay for a global marketing career — there’s always room to move.

Our extensive benefits include comprehensive healthcare, retirement plans, continued education support, diverse work locations, travel and hotel discounts, volunteer and sustainability opportunities and a successful employee recognition program.

We’re positive. You’ll love it.

It starts from the top. Our leaders lead with positivity, believe in our people and trust us to do the right thing. There will always be support along your journey, in little and big ways.