Senior Director, AI-Driven GTM & Market Activation

UNIT4 NV; United Kingdom; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Uncapped time off policy

Remote working opportunities

Global Wellbeing Days

Mentorship programs

Commitment to sustainability

Job summary

UNIT4 NV is seeking a Senior Director of Product Marketing & Market Activation in the United Kingdom. This role focuses on leading the go-to-market strategy for our AI-native architecture while collaborating across teams to enhance product marketing efforts.

The ideal candidate will have significant experience in B2B SaaS launches, with a talent for translating complex innovations into compelling market narratives and proven commercial outcomes. Enjoy a culture of trust and the opportunity to grow.

Qualifications

• Experience leading major platform launches in B2B environments.
• Ability to drive commercial outcomes, not just messaging.
• Strong understanding of product marketing disciplines.

Responsibilities

• Lead the GTM strategy for Unit4’s AI-native architecture.
• Translate technical innovation into economic value stories.
• Build and lead a product marketing function.

Skills

Leadership in B2B SaaS launches

Cross-functional collaboration

Market messaging and positioning

Analyst relations

Job description

UNIT4 NV is seeking a Senior Director of Product Marketing & Market Activation in the United Kingdom. This role focuses on leading the go-to-market strategy for our AI-native architecture while collaborating across teams to enhance product marketing efforts.

The ideal candidate will have significant experience in B2B SaaS launches, with a talent for translating complex innovations into compelling market narratives and proven commercial outcomes. Enjoy a culture of trust and the opportunity to grow.